PRESENTSCLIO 2012

Amnesty International: Death Penalty

Series of Posters to advertise Amnesty International’s Letter Writing Marathon celebrated each year during December.

Advertising Agency: DDB Latina Puerto Rico, Guaynabo, Puerto Rico
Creative Directors: Enrique Renta, Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: Henry Aponte
Photographer: Studio Wallace
Published: December 2011

10 comments

KimKong's picture
KimKong
198 pencils

I much prefer these ads for the letter writing campaign. I think they're eye catching and tell a good story. I just wish the call for action was more pronounced.

simonds08's picture
simonds08
598 pencils

I like these over the recent black and yellow ads

annsod's picture
annsod
30 pencils

good concept, art direction could be better

JLL's picture
JLL
277 pencils

Great!

mmackinven's picture
mmackinven
1606 pencils

This is telling me that Amnesty rip up my letters? There goes freedom of speech I guess.

Seems a bit forced but I see what they're trying to do.

Muddy's picture
Muddy
45 pencils

The creative is smart and interesting.
But no human rights abusers from this century to target?

ace85le's picture
ace85le
3939 pencils

Right to the point. Solid campaign. Well done!

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Eugens's picture
Eugens
2630 pencils

awesome campaign.

createwitty's picture
createwitty
204 pencils

nice concept...but agree wid kimkong..call for action could be more pronounced

kleenex's picture
kleenex
30008 pencils

I love the concept.

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