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Darfur rape, 4

Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Stop the daily rapes in Darfur.

Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes

Comments (34)

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wildbore's picture
wildbore
Activity Score 749

nice copy!

alvinpck's picture
alvinpck
Activity Score 1467

Great copy, nice typo.

...
http://alvinpck.deviantart.com/gallery/

toti's picture
toti
Activity Score 35

This is a great campaign!

fala fulani's picture
fala fulani
Activity Score 254

Brilliant. The headlines are certainly show stopping.

mara's picture
mara
Activity Score 64

it moved me...nice work of art and copy...

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Think it would smack a little less of dishonesty if it was written in third person.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

the pitts's picture
the pitts
Activity Score 54

Very powerful.

Vicomte's picture
Vicomte
Activity Score 287

Perfect: idea+ copy.Respect

Wordnerd's picture
Wordnerd
Activity Score 6692

the idea is the copy. very powerful stuff

melocoton's picture
melocoton
Activity Score 987

very strong campaign, congratulations

finbar01's picture
finbar01
Activity Score 14

It's only a good campaign if the raping stops in Darfur.

elgrecones's picture
elgrecones
Activity Score 323

a killer one...

Heaven's picture
Heaven
Activity Score 88

MUUUUY

sloppy4's picture
sloppy4
Activity Score 1494

while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Respect.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

sloppy4's picture
sloppy4
Activity Score 1494

your dart board thing is funny yo.

Kateter's picture
Kateter
Activity Score 2029

very strong.

danjo's picture
danjo
Activity Score 4

impactante

smilepig's picture
smilepig
Activity Score 254

very goood ad .nice

Garg0yle's picture
Garg0yle
Activity Score 144

SO NOT NICE. So Done.

First of all: This technique of writing the headline & copy is done.

Secondly: Writing a provocative line on a B/W soppy picture is so... last decade.

In today's day and age, with tons of provocative advertisers out there, you are just part of the noise.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

if you ended up reading it , i'd say it has done the job.

I like this one..

but why women go out instead of men?? what's the story?? are men there that pussy?

:::J:::

Guest's picture
Guest

No, if the militia find the women outside of the camp, they rape them and let them go. If men are found outside the camp, they are killed. These women are sacrificing their bodies and well-being to save the men of the village, their fathers, husbands, and brothers.

rodrift's picture
rodrift
Activity Score 21

because the women 'only' get raped. While the men get killed.

biabitch's picture
biabitch
Activity Score 298

:( the copy really gets you.

Monika_Nair's picture
Monika_Nair
Activity Score 20

Mr. Rodrift...
I beg to differ...there's hardly any difference in getting 'raped' and getting 'killed'..both are just the same...

Wordnerd's picture
Wordnerd
Activity Score 6692

what?

alvinpck's picture
alvinpck
Activity Score 1467

I think he meant the emotional part of woman.

...
http://alvinpck.deviantart.com/gallery/

rodrift's picture
rodrift
Activity Score 21

that's why it needs to be stopped...

gmint7's picture
gmint7
Activity Score 2683

:::J:::

hmm
but the first sentence read, we choose to sacrifice before our men..

...this is getting weirder

:::J:::

Malala's picture
Malala
Activity Score 295

well done writer!!

barbe's picture
barbe
Activity Score 102

Very good - ignore Garg0le - you could equally argue a 'press ad' has been done, then we'd all be out of jobs.

This makes such a poweful statement that you need to read the rest of the copy - and it's persuasive.

aadi's picture
aadi
Activity Score 230

Totally love this ad... great idea...great copy... great art

white_shadow's picture
white_shadow
Activity Score 108

awesome copy

great use of tpefaces

Guest's picture
Guest

I wish Amnesty would be more consistent with more campaigns like this...also check out what they did in Lisbon night clubs campaigning against domestic violence...awesome stuff...Gargoyle just fuck off, why don't you?this isn't meant to be some stylized, slick ad, it's meant to give you an idea of how these people live...no food, clothing or shelter, no hope, no future and there are dicks like you who wish it'd be "this decade". Perhaps you should consider that the photography is MEANT to be dull, depressing and "soppy"...dumb wannabe advertiser mother fucker

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