Amnesty International: Darfur rape, 4
Stop the daily rapes in Darfur.
Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes
Published: April 2008
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34 comments
nice copy!
Great copy, nice typo.
...
http://alvinpck.deviantart.com/gallery/
This is a great campaign!
Brilliant. The headlines are certainly show stopping.
it moved me...nice work of art and copy...
Think it would smack a little less of dishonesty if it was written in third person.
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Very powerful.
Perfect: idea+ copy.Respect
the idea is the copy. very powerful stuff
very strong campaign, congratulations
It's only a good campaign if the raping stops in Darfur.
a killer one...
MUUUUY
while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.
Respect.
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your dart board thing is funny yo.
very strong.
impactante
very goood ad .nice
SO NOT NICE. So Done.
First of all: This technique of writing the headline & copy is done.
Secondly: Writing a provocative line on a B/W soppy picture is so... last decade.
In today's day and age, with tons of provocative advertisers out there, you are just part of the noise.
:::J:::
if you ended up reading it , i'd say it has done the job.
I like this one..
but why women go out instead of men?? what's the story?? are men there that pussy?
:::J:::
No, if the militia find the women outside of the camp, they rape them and let them go. If men are found outside the camp, they are killed. These women are sacrificing their bodies and well-being to save the men of the village, their fathers, husbands, and brothers.
because the women 'only' get raped. While the men get killed.
:( the copy really gets you.
Mr. Rodrift...
I beg to differ...there's hardly any difference in getting 'raped' and getting 'killed'..both are just the same...
what?
I think he meant the emotional part of woman.
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http://alvinpck.deviantart.com/gallery/
that's why it needs to be stopped...
:::J:::
hmm
but the first sentence read, we choose to sacrifice before our men..
...this is getting weirder
:::J:::
well done writer!!
Very good - ignore Garg0le - you could equally argue a 'press ad' has been done, then we'd all be out of jobs.
This makes such a poweful statement that you need to read the rest of the copy - and it's persuasive.
Totally love this ad... great idea...great copy... great art
awesome copy
great use of tpefaces
I wish Amnesty would be more consistent with more campaigns like this...also check out what they did in Lisbon night clubs campaigning against domestic violence...awesome stuff...Gargoyle just fuck off, why don't you?this isn't meant to be some stylized, slick ad, it's meant to give you an idea of how these people live...no food, clothing or shelter, no hope, no future and there are dicks like you who wish it'd be "this decade". Perhaps you should consider that the photography is MEANT to be dull, depressing and "soppy"...dumb wannabe advertiser mother fucker