while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.
Comments
nice copy!
Great copy, nice typo.
...
http://alvinpck.deviantart.com/gallery/
This is a great campaign!
Brilliant. The headlines are certainly show stopping.
it moved me...nice work of art and copy...
Think it would smack a little less of dishonesty if it was written in third person.
"Advertising sucks... ever so gently."
Very powerful.
Perfect: idea+ copy.Respect
the idea is the copy. very powerful stuff
very strong campaign, congratulations
It's only a good campaign if the raping stops in Darfur.
a killer one...
MUUUUY ssshingon!
while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.
Respect.
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
your dart board thing is funny yo.
very strong.
impactante
very goood ad .nice
SO NOT NICE. So Done.
First of all: This technique of writing the headline & copy is done.
Secondly: Writing a provocative line on a B/W soppy picture is so... last decade.
In today's day and age, with tons of provocative advertisers out there, you are just part of the noise.
ShanGhai!
:::J:::
if you ended up reading it , i'd say it has done the job.
I like this one..
but why women go out instead of men?? what's the story?? are men there that pussy?
because the women 'only' get raped. While the men get killed.
:( the copy really gets you.
Mr. Rodrift...
I beg to differ...there's hardly any difference in getting 'raped' and getting 'killed'..both are just the same...
what?
I think he meant the emotional part of woman.
...
http://alvinpck.deviantart.com/gallery/
that's why it needs to be stopped...
:::J:::
hmm
but the first sentence read, we choose to sacrifice before our men..
...this is getting weirder
well done writer!!
Very good - ignore Garg0le - you could equally argue a 'press ad' has been done, then we'd all be out of jobs.
This makes such a poweful statement that you need to read the rest of the copy - and it's persuasive.
Totally love this ad... great idea...great copy... great art
awesome copy
great use of tpefaces