Amnesty International: Darfur rape, 4

Amnesty International: Darfur rape, 4

Stop the daily rapes in Darfur.

Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes
Published: April 2008

Your rating: None Average: 7.4 (8 votes)

Comments

wildbore's picture

nice copy!

alvinpck's picture

Great copy, nice typo.

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http://alvinpck.deviantart.com/gallery/

This is a great campaign!

Brilliant. The headlines are certainly show stopping.

it moved me...nice work of art and copy...

Shanty Mathew's picture

Think it would smack a little less of dishonesty if it was written in third person.

"Advertising sucks... ever so gently."

Very powerful.

Perfect: idea+ copy.Respect

the idea is the copy. very powerful stuff

very strong campaign, congratulations

It's only a good campaign if the raping stops in Darfur.

elgrecones's picture

a killer one...

Heaven's picture

MUUUUY ssshingon!

while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.

Respect.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

your dart board thing is funny yo.

very strong.

danjo's picture

impactante

very goood ad .nice

Garg0yle's picture

SO NOT NICE. So Done.

First of all: This technique of writing the headline & copy is done.

Secondly: Writing a provocative line on a B/W soppy picture is so... last decade.

In today's day and age, with tons of provocative advertisers out there, you are just part of the noise.

ShanGhai!

gmint7's picture

:::J:::

if you ended up reading it , i'd say it has done the job.

I like this one..

but why women go out instead of men?? what's the story?? are men there that pussy?

because the women 'only' get raped. While the men get killed.

:( the copy really gets you.

Mr. Rodrift...
I beg to differ...there's hardly any difference in getting 'raped' and getting 'killed'..both are just the same...

what?

alvinpck's picture

I think he meant the emotional part of woman.

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http://alvinpck.deviantart.com/gallery/

that's why it needs to be stopped...

gmint7's picture

:::J:::

hmm
but the first sentence read, we choose to sacrifice before our men..

...this is getting weirder

well done writer!!

Very good - ignore Garg0le - you could equally argue a 'press ad' has been done, then we'd all be out of jobs.

This makes such a poweful statement that you need to read the rest of the copy - and it's persuasive.

Totally love this ad... great idea...great copy... great art

white_shadow's picture

awesome copy

great use of tpefaces