Amnesty International Croatia: Toy soldiers

Stop the executions in Somalia. Join us or donate our cause to fight for human rights around the world.

Advertising Agency: HYPE, Zagreb, Croatia
Creative Director: Tonci Klaric
Art Directors: Tonci Klaric
Copywriter: Tonci Klaric
Illustrator / Retouching: Damir G. Martin
Published: April 2008

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19 comments

everartz's picture
everartz
7611 pencils

totally agree.. nice

| Everartz |

Guest's picture
Guest

toy soldiers = game ?

Tchabana's picture
Tchabana
103 pencils

hello everartz!! i saw your blog! damn you good, congratulations! about this marvelous piece of advertising, this is just fenomenal!! CANNES GP!!

Guest's picture
Guest

You need to look at more books before you declare THAT book good.

Guest's picture
Guest

Well, I think there is a reason for the plastic! Toy soldiers (game we all played as kids) are plastic..

Guest's picture
Guest

Because they talk about child war

Guest's picture
Guest

nope

Guest's picture
Guest

If it only the copy was: This is not a children game. that would be better but it would still suck!

Guest's picture
Guest

we can tell that you are not a copywriter, at least not a good one.
nice art direction, nice copy.
greetz.

Guest's picture
Guest

I like it. The message is very thought provoking... however the copy is a little clunky right now.

Guest's picture
Guest

been done, but still works.

Guest's picture
Guest

Nice but the line is not great.

sujil's picture
sujil
4 pencils

Nice. The lighting could have been more realistic for the 3d/photoshop work though.

Guest's picture
Guest

Nice visual, but what is the relevance? Someone above suggested that it is because children are involved in the war in Somalia, which is an interesting connection, but I don't get that connection from the ad.

Guest's picture
Guest

It works for me - nice!

Guest's picture
Guest

The copy should have read: In the eyes of a somali child, war is barely a game.
The copywriter missed a comma after child; and therefore the confusion.

samwanzer28's picture
samwanzer28
313 pencils

Toy soldiers = childs play
Soldiers = war

Why some questions the use of plastic toy soldiers? It's there and it's clear.

Guest's picture
Guest

Sjajno ljudi, good job.

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