Amnesty International Croatia: Toy soldiers
Stop the executions in Somalia. Join us or donate our cause to fight for human rights around the world.
Advertising Agency: HYPE, Zagreb, Croatia
Creative Director: Tonci Klaric
Art Directors: Tonci Klaric
Copywriter: Tonci Klaric
Illustrator / Retouching: Damir G. Martin
Published: April 2008
19 comments
totally agree.. nice
| Everartz |
Is there a reason for the plastic? Help me, don't get it.
Here, in this ads (link) the design has a function...
http://api.ning.com/files/GeKtsznyskcg-3E4J9K*99Ff4WSrzd4TYkYZuaxii*UM...
http://api.ning.com/files/GeKtsznyskc3CXpGnPTLvprErdTaCanwzPeIx3*K18I-...
http://api.ning.com/files/GeKtsznyskceM7MQD1obqpHV5YXLQp1*zp*3XNaZNr8V...
toy soldiers = game ?
hello everartz!! i saw your blog! damn you good, congratulations! about this marvelous piece of advertising, this is just fenomenal!! CANNES GP!!
You need to look at more books before you declare THAT book good.
Well, I think there is a reason for the plastic! Toy soldiers (game we all played as kids) are plastic..
Because they talk about child war
nope
If it only the copy was: This is not a children game. that would be better but it would still suck!
we can tell that you are not a copywriter, at least not a good one.
nice art direction, nice copy.
greetz.
I like it. The message is very thought provoking... however the copy is a little clunky right now.
been done, but still works.
Nice but the line is not great.
Nice. The lighting could have been more realistic for the 3d/photoshop work though.
Nice visual, but what is the relevance? Someone above suggested that it is because children are involved in the war in Somalia, which is an interesting connection, but I don't get that connection from the ad.
It works for me - nice!
The copy should have read: In the eyes of a somali child, war is barely a game.
The copywriter missed a comma after child; and therefore the confusion.
Toy soldiers = childs play
Soldiers = war
Why some questions the use of plastic toy soldiers? It's there and it's clear.
Sjajno ljudi, good job.