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Candle, 3

Agency Network: 
Published/Aired: 
June 2015
Description: 

Print advertisment created by Ogilvy, Germany for Amnesty International, within the category: Public Interest, NGO.

Let's bring injustice to light.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Creative Directors: Helmut Meyer, Lars Huvart, Peter Strauss
Art Director: Christian Kuzman
Copywriter: David Simons
Management Supervisor: Michael Fucks
Photographer: Joachim Bacherl

Comments (8)

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damnson's picture
damnson
Activity Score 11517

What is idea again?

Edit: I guess it works.

An axe murderer of ads.

@minas_mars's picture
@minas_mars
Activity Score 1726

You're relying on the viewer to be very interested in Amnesty International, if they're the majority of people who are not they just glance over seeing nothing. Which means you only get the people who already care.

It's very good otherwise.

I'm gonna try say something positive

kleenex's picture
kleenex
Activity Score 49010

We needed three ads for this!?!?!?

Noswadizzle's picture
Noswadizzle
Activity Score 486

Agree; why three?

Noswadizzle

Noswadizzle's picture
Noswadizzle
Activity Score 486

Even if the concept was good, unfortunately, practicality it isn’t. Having a single candle to bring something to light is lacking.

Noswadizzle

Sarin's picture
Sarin
Activity Score 342

Doesn't work on me.

Don't question it. Just let it roll over you.

Temple's picture
Temple
Activity Score 11337

The human form inside the candle may be discernible in award shows juries, but, well, that's all there is about this ad.

Culture's picture
Culture
Activity Score 978

I agree too

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