Amnesty International: Burn two
Flame against fire.
www.amnesty.hu
Agency: DDB, Budapest, Hungary
Creative director: Milos Ilic
Creatives: Eva Juhasz, Lukasz Brzozowski, Chris Hill, Rodrigo Fernandes
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5 Comments
Sounds a bit like "eye for an eye". Hope that I am the only one that makes that connection otherwise this is a bit, I don't know, dangerous maybe. Otherwise I find this ad not that amazing. Don't think this will raise awareness that much. Has to be more agressive such as some older campaigns of Amnesty are.
http://www.reinhardkrug.de/
Good idea... not outstanding but meaningful.
Seen this mechanic in a great spot of TBWA/Paris where dictators are trying to put the flame out
http://adsoftheworld.com/media/tv/amnesty_international_candle
Now that was a good ad! Liked it a lot!
http://www.reinhardkrug.de/