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5 comments

xenon's picture
xenon

love the copy

bucket's picture
bucket

I love the campaign, but not the ad. Is it Way-out? Not really. Extra-ordinary? not as well. On strat? Yes. Actionable? Yes. I love the simplicity and the copy of the campaign.

Josh Hart's picture
Josh Hart

well, to me this Ad has the same idea of another Amnesty ad from a couple years ago with the candle lightining some torture situation. so is just the candle being used for something again.

whitespace's picture
whitespace
1953 pencils

Nothing wrong with the ad, but just seeing such pictures pisses me off.

drizae's picture
drizae
502 pencils

Nice line

Fail Harder.

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