Amnesty International: Brown's voice
Advertising Agency: DDB Warsaw, Poland
Creative Director: Darek Zatorski
Art Director: Arkadiusz Pawlik
Copywriter: Natalia Dudek
Illustrator: Wojciech Mierowski
Published: December 2008
18 Comments
Pzeprasam, nie rozumie...wwhich I hipe is the correct spelling of WTF in polish
Actually it's more like "co do chuja" and what u wrote is kinda like - "sori i dont understan" (correct would be - "przepraszam, nie rozumiem")
what does the reference to an ekg heart monitor have to do with speaking/sound? if it's to represent a decibels, it doesnt look like right. interesting idea nonetheless.
Steve Lauria
Shouldn't have used sound measurement but instead just the signature as a lifeline.....because it's brilliant up until you read the line
totally agree with the above comment
The man who stops advertising to save money is like the man who stops the clock to save time
it was done as a ekg...
http://www.sof.si/katalog_del?csa=0&csg=0&csp=&cst=ekg&cssg=0&csy=2009...
done as EKG monitor
http://www.sof.si/katalog_del?csa=0&csg=0&csp=&cst=ekg&cssg=0&csy=2009...
the claim is sighn petitions to inocente save lifes...
i think we saw something similer before here... anyway this is not good
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Everartz
| Everartz |
I like the idea of this but feel that the signature lacks context. Something instead of a white background might help...not sure if it's that simple tho.
Like it.
"Être un invité, doit être un imbécile"
Doin' it for the points
I dont think its talking about heart monitor but sound waves... Is a fresh perspective looking at signatures as sound waves. I totally dig this campaign :) great work
Am digging this, but think that without recognising the signiature it's a bit unclear (you'd have to be in the know to get it)
Or perhaps its just me. Nice thinking though.
www.aaasmith.blogspot.com
Dildo Gaggins? really? You're the lord of the "ring" now? Like it.
"Être un invité, doit être un imbécile"
Doin' it for the points
Could have pushed the idea further, IMO. Right now it is halfway there.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
Ideas is good, although copy in different way could have helped better.
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~ Quite obviously, I have gathered no moss ! ~
the copy definitely could have been better.... but the concept is wonderful. I like
zero bata sanata
the concept of signatures making sound waves and therefore noise is good.
the line doesn't quite tie it all together though
This is so old.
Done! http://adsoftheworld.com/media/print/amnesty_international_freedom