Amnesty International: Boxing

In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

Advertising Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters/Idea: Peter Izo, Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker
Published: September 2007

17 comments

Rog's picture
Rog
6094 pencils

This one's a tad heavy-handed (NPI) but is still strong.

>>>> That's not an ad. THIS is an ad.

Jet Lee's picture
Jet Lee
127 pencils

Haha!
Looks to me more like a white guy beating the hell out of a Chinese guy.
And they're blaming the Chinese gov?

kesang's picture
kesang

jet lee... first of all - there are a lot of chinese activists who are being harrassed and thrashed by the Chinese govt. - have u heard of falun gong - well, they're chinese too! the picture depicts the atrocities committed by the chinese. They have screwed up human rights at all levels.. it doesn't matter - whether they're chinese or tibetans or africans - as long as the communist chinese wins.. ok, enough of political lecture for the day!

ActionNow's picture
ActionNow

Well, let me ask you something: have you even ever been to China? If yes, how long did you stay for?
As far as I’m concerned, people like you either has never been to China or not staying long enough to truly know that country.

If you stayed there more than five years, and you've been listening to the people, you wouldn't say something radical like that.

A lesson for you today mate, don’t judge something based on Google finds.

Guest's picture
Guest

So you're saying people are only allowed to discuss politics of countries they've lived in for at least 5 years? I've never lived in Sudan or Iraq. Does that mean I can't have an opinion?

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

You can't be serious. Google finds? How about every _informed_ human rights group? Governments of your own country? First-hand accounts form friends, and yes - friends who have lived there for more than five years (so they qualify). Better yet - first-hand accounts from first-generation immigrants who came from many different regions (we Canadians have more exposure to that). Those would all be credible sources of information to tell you how the current Chinese regime is F'ed Up. Raising generations of brainwashed Hitlerian same-minded youth whos only agenda is to squash different-mindedness.

Guest's picture
Guest

So your ideas about a nation are all from "first-generation immigrants who came from many different regions"....I see where the problem is now. Do you actually know the fact that 60% of the immigrants have to forge documents/lie to migration officers about their situation in their home country, to get sympathy therefore to actually get the visa? Do you also know the fact that once those immigrants get rich at Canada/Australia, most of them actually prefer to go back to China instead of staying abroad?

Anyway, I'm not saying their government is perfect but you really really need to go there, and see it with your own eyes.

Guest commenter's picture
Guest commenter

YOU, THE SHITS, DON'T HAVE THE RIGHT TO CRITISIZE OTHERS

BECAUSE YOU'RE NOT PERFECT!

junaid khatib's picture
junaid khatib

this campaign is no doubt a propaganda. but we can't crucify the guys at saatchi;they are in busines and we all know that in this business, your client is armed with brief and 'benja-mint'. did someone say who pays the piper . . .?

so , do we judge an ad by moral or by professional ethics?great ads, maybe a questionable intention. but great ad anyway!

junaid khatib's picture
junaid khatib

this campaign is no doubt a propaganda. but we can't crucify the guys at saatchi;they are in busines and we all know that in this business, your client is armed with brief and 'benja-mint'. did someone say who pays the piper . . .?

so , do we judge an ad by moral or by professional ethics?great ads, maybe a questionable intention. but great ad anyway!

junaid khatib's picture
junaid khatib

this campaign is no doubt a propaganda. but we can't crucify the guys at saatchi;they are in busines and we all know that in this business, your client is armed with brief and 'benja-mint'. did someone say who pays the piper . . .?

so , do we judge an ad by moral or by professional ethics?great ads, maybe a questionable intention. but great ad anyway!

Guest's picture
Guest

Look like Saolin's monk got some ass kick. - -"

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Superlip's picture
Superlip

I'm pretty sure when a Chinese guy sees this, he'll be even more mad.....at Amnesty International.

euthanasia's picture
euthanasia
2 pencils

hum....right, I'm living china, I'm a China man, I'm still alive and without high school shooting.

To be alive, that's your rights!

Guest commenter's picture
Guest commenter

YOU, THE SHITS, DON'T HAVE THE RIGHT TO CRITISIZE OTHERS

BECAUSE YOU'RE NOT PERFECT!

Guest's picture
Guest

ja tam lubię box, a sam trenuję kick-boxing ; ]

Guest's picture
Guest

reaction on victioms face is not convincing and looks more slapstick. If there was impact from the glove to part of the body or face than it would have more conviction.

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