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Published/Aired: 
October 2010
Description: 

Looking through bars hurts. Amnesty International.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak

Comments (15)

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Highest Rated

Guest's picture
Guest

Mind telling me what isn't?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's a bit hard to watch indeed ;p

Hibon's picture
Hibon
Activity Score 3736

old idea...

Simple ideas are the best !

Guest's picture
Guest

Mind telling me what isn't?

Guest's picture
Guest

Marketforce did this a few years ago for the Caxton Creative Exercise, it was perhaps a better execution of this technique.

http://www.campaignbrief.com/wa/2008/09/08/Crimestopper1.jpg

http://www.campaignbrief.com/wa/2008/09/08/Crimestopper3.jpg

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Whimsy is unsuitable.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

classy

Guest's picture
Guest

So what do I do? How can I help?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Thank you Leo Burnout Warsaw for giving me a headache this mondaymorning! Not so sure what this ad is trying to tell me though...

andyStock's picture
andyStock
Activity Score 666

I like it.

But I have to agree with LeeHarvey - what is the advert for?

bobby666's picture
bobby666
Activity Score 1460

nothing great about the ad and the idea as it is done years ago.

Amish's picture
Amish
Activity Score 61

cannes lions 2002! old idea!

j4son's picture
j4son
Activity Score 266

Done

Guest's picture
Guest

yeah right :) thumps up!

shahidali's picture
shahidali
Activity Score 4069

Pertinent. Not the most novel of ideas but certainly I can relate to the pains of Aan and assuming that the viewers will also be able to relate. Thats the whole idea. Good one.

shahid

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