Amnesty International: Awake

The unofficial world record in staying awake
Probably belongs to a prisoner in an Iraqi or Afghan prison. The prisoners are exposed to the so called "enhanced interrogation techniques" by american soldiers. These techniques include "sleep management" where the victim is kept awake for several days at a time.
It's torture no matter what George Bush calls it.

Agency: BBDO, Copenhagen, Denmark
Creative Director: Carsten Schiott, Mads Ohrt
Copywriter: Jesper Hansen
Art Director: Olga Bastian, Jesper Isholm
Photographer: Martin Soeby
Typographer: Olga Bastian