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Amnesty International: Arrow

Amnesty International: Arrow
Your rating: None Average: 5.3 (29 votes)

Advertising Agency: Saatchi & Saatchi Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
Photographer: Daniel Guerra

22 Comments

everartz's picture 7590 pencils
5

ok, it looks like an arrow.. then what?
am i missing something here?

| Everartz |

ivan's picture

Probably a reference to "the pen is mightier than the sword".

Adaddicted's picture 3417 pencils

That should certainly be the point. But it goes only with Parker, I guess.

withalltherespects

Guest's picture

lame
nice foto tho

Blashyrkh's picture 21283 pencils

Is that a Parker, if I'm not wrong? I can't read the copy in my CRT.

kgeiger's picture 6642 pencils

It reads "The ******* Of The Pen".
And I can't make out the *missing* word...

Blashyrkh's picture 21283 pencils

With a bit of struggle I got it. It is "Power". And I think it is a Parker ad. If it really is, it's a nice one.

rebelscum's picture 2120 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture 2120 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
1

seen this idea already

Guest's picture

It's Power, like: "write to change things" since amnesty works mainly with petitions... but it's kind of lame, really.

tytunio's picture 83 pencils
3

sorry guys but done. polish young creatives 2008 - 2nd place - http://www.thatsmyweb.com/ads/assets/images/1_ang.jpg

For the fame!

Harrison's picture 98 pencils

I wish people would spend time critiquing student work or people that are trying to get in.

Guest's picture

thats what the forums are for.

alexander_bickov's picture 3323 pencils

To much hard for people which not in ad industry

Guest's picture

true...cannot read the copy.

tirthomitro's picture 2186 pencils

they haven't mentioned PARKER.
PARKER is surely suing them by now.
one of the wekest of the otherwise fab AI ads.

they showed me a picture & i laughed
dignity has never been photographed

SoCH_TO's picture 774 pencils

Wat message u want conway !!

Live with Passion

Oussama Black Knight's picture 98 pencils

Already used

Inspiration exists, but it has to find us working

Arkadiusz's picture 509 pencils
2

nice ad... for Parker

Guest's picture

Typical ad made for shows*.

*Hence the copy and logo are the size of legal.

In1dmag's picture 78 pencils

could be better

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