Amnesty International: Arrow

Advertising Agency: Saatchi & Saatchi Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
Photographer: Daniel Guerra

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22 comments

everartz's picture
everartz
7611 pencils

ok, it looks like an arrow.. then what?
am i missing something here?

| Everartz |

ivan's picture
ivan

Probably a reference to "the pen is mightier than the sword".

Ivan Raszl, admin of AotW

Adaddicted's picture
Adaddicted
3435 pencils

That should certainly be the point. But it goes only with Parker, I guess.

withalltherespects

Guest's picture
Guest

lame
nice foto tho

Blashyrkh's picture
Blashyrkh
32698 pencils

Is that a Parker, if I'm not wrong? I can't read the copy in my CRT.

kgeiger's picture
kgeiger
7059 pencils

It reads "The ******* Of The Pen".
And I can't make out the *missing* word...

Blashyrkh's picture
Blashyrkh
32698 pencils

With a bit of struggle I got it. It is "Power". And I think it is a Parker ad. If it really is, it's a nice one.

rebelscum's picture
rebelscum
2114 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture
rebelscum
2114 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

seen this idea already

Guest's picture
Guest

It's Power, like: "write to change things" since amnesty works mainly with petitions... but it's kind of lame, really.

tytunio's picture
tytunio
83 pencils

sorry guys but done. polish young creatives 2008 - 2nd place - http://www.thatsmyweb.com/ads/assets/images/1_ang.jpg

For the fame!

Harrison's picture
Harrison
98 pencils

I wish people would spend time critiquing student work or people that are trying to get in.

Guest's picture
Guest

thats what the forums are for.

alexander_bickov's picture
alexander_bickov
3279 pencils

To much hard for people which not in ad industry

Guest's picture
Guest

true...cannot read the copy.

tirthomitro's picture
tirthomitro
2722 pencils

they haven't mentioned PARKER.
PARKER is surely suing them by now.
one of the wekest of the otherwise fab AI ads.

they showed me a picture & i laughed
dignity has never been photographed

SoCH_TO's picture
SoCH_TO
953 pencils

Wat message u want conway !!

Live with Passion

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Already used

Inspiration exists, but it has to find us working

Arkadiusz's picture
Arkadiusz
509 pencils

nice ad... for Parker

Guest's picture
Guest

Typical ad made for shows*.

*Hence the copy and logo are the size of legal.

In1dmag's picture
In1dmag
78 pencils

could be better

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