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Amnesty International: Arrow

Amnesty International: Arrow
Your rating: None Average: 5.1 (28 votes)

Advertising Agency: Saatchi & Saatchi Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
Photographer: Daniel Guerra

Comments

everartz's picture 5352 pencils
5

ok, it looks like an arrow.. then what?
am i missing something here?

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

ivan's picture

Probably a reference to "the pen is mightier than the sword".

Adaddicted's picture 763 pencils

That should certainly be the point. But it goes only with Parker, I guess.

withalltherespects

Guest's picture

lame
nice foto tho

Blashyrkh's picture 1181 pencils

Is that a Parker, if I'm not wrong? I can't read the copy in my CRT.

The client is not always right - Enzo Ferrari

kgeiger's picture 5158 pencils

It reads "The ******* Of The Pen".
And I can't make out the *missing* word...

Blashyrkh's picture 1181 pencils

With a bit of struggle I got it. It is "Power". And I think it is a Parker ad. If it really is, it's a nice one.

The client is not always right - Enzo Ferrari

rebelscum's picture 1867 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

rebelscum's picture 1867 pencils

It is POwer, it it a Parket, and I don;t get what it has to do with Amnesty INternational.

Is it a pen/sword comparison? Am I supposed to make the onnection between the arrow and a sword? I'm fairly lost here.

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

Guest's picture
1

seen this idea already

Guest's picture

It's Power, like: "write to change things" since amnesty works mainly with petitions... but it's kind of lame, really.

tytunio's picture 43 pencils
3

sorry guys but done. polish young creatives 2008 - 2nd place - http://www.thatsmyweb.com/ads/assets/images/1_ang.jpg

For the fame!

Harrison's picture 92 pencils

I wish people would spend time critiquing student work or people that are trying to get in.

Guest's picture

thats what the forums are for.

alexander_bickov's picture 1638 pencils

To much hard for people which not in ad industry

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

true...cannot read the copy.

tirthomitro's picture 1000 pencils

they haven't mentioned PARKER.
PARKER is surely suing them by now.
one of the wekest of the otherwise fab AI ads.

SonuChandra's picture 413 pencils

Wat message u want conway !!

Live with Passion

Oussama Black Knight's picture 86 pencils

Already used

Inspiration exists, but it has to find us working

Arkadiusz's picture 513 pencils
2

nice ad... for Parker

Guest's picture

Typical ad made for shows*.

*Hence the copy and logo are the size of legal.

In1dmag's picture 76 pencils

could be better

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