Amnesty International: Apricot

Every year, two million girls suffer the pain of genital mutilation – a clear violation of their human rights. No government should continue to ignore this crime. Help us to stop violence against women. Give your support at www.amnesty.se

Advertising Agency: Publicis Stockholm, Sweden
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Account Manager: Maria Florell
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson, Vostro
Retouch Artist: Sofia Cederström, Vostro
Media: Jeanette Asteborg, Zenithmedia

16 comments

jonybeta's picture
jonybeta
364 pencils

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

morenitadeacero's picture
morenitadeacero
4 pencils

triple Ouch

teenie's picture
teenie
1894 pencils

I like the way they've used this to portray exactly what genital mutilation is. Very visual and compelling.

darkknight's picture
darkknight
58 pencils

Very visual. Nice and painfull

muxa's picture
muxa
602 pencils

Excelent!

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

Done didn't I didn't ... oh .... I wish I hasn't

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

I dasn't

Bassemfahmy's picture
Bassemfahmy
55 pencils

good job! i like it so much

BF

Kateter's picture
Kateter
2024 pencils

this is very strong. I like it.

Spider's picture
Spider
289 pencils

This is a very nice and, at least for me, an intelligent approach! Great visual. Congrats guys!!!

Rachel.Mann's picture
Rachel.Mann
450 pencils

Oh God, Ouch.

adrianapr's picture
adrianapr
1238 pencils

i like it a lot. no need for 2 ads but i love it, the art direction is delicate and simple as the girl, but at the same time compelling as the mutilation.
i don`t think it's greaaaaat or briiiiiliant (the kind you go "hey, how did these guys think about that??"), but kudos, very good job.

ManchuChanchu's picture
ManchuChanchu
701 pencils

beautiful photography, art direction n wonderful retouching job

nitin456's picture
nitin456
133 pencils

good

tears2lady's picture
tears2lady
19 pencils

nice but hurting girls

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy

www.jpmountford.com

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