Amnesty International: Apricot
Every year, two million girls suffer the pain of genital mutilation – a clear violation of their human rights. No government should continue to ignore this crime. Help us to stop violence against women. Give your support at www.amnesty.se
Advertising Agency: Publicis Stockholm, Sweden
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Account Manager: Maria Florell
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson, Vostro
Retouch Artist: Sofia Cederström, Vostro
Media: Jeanette Asteborg, Zenithmedia
Comments
Ouch.
http://micorazontusmanos.blogspot.com/
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
triple Ouch
I like the way they've used this to portray exactly what genital mutilation is. Very visual and compelling.
Very visual. Nice and painfull
le bu
Excelent!
Done didn't I didn't ... oh .... I wish I hasn't
I dasn't
good job! i like it so much
this is very strong. I like it.
Hurting something fragile, innocent and beautiful. Excellent!
This is a very nice and, at least for me, an intelligent approach! Great visual. Congrats guys!!!
Oh God, Ouch.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
i like it a lot. no need for 2 ads but i love it, the art direction is delicate and simple as the girl, but at the same time compelling as the mutilation.
i don`t think it's greaaaaat or briiiiiliant (the kind you go "hey, how did these guys think about that??"), but kudos, very good job.
beautiful photography, art direction n wonderful retouching job
good
nice but hurting girls
Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy
www.jpmountford.com
www.jpmountford.com
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