Amnesty International: Apricot

Amnesty International: Apricot

Every year, two million girls suffer the pain of genital mutilation – a clear violation of their human rights. No government should continue to ignore this crime. Help us to stop violence against women. Give your support at www.amnesty.se

Advertising Agency: Publicis Stockholm, Sweden
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Account Manager: Maria Florell
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson, Vostro
Retouch Artist: Sofia Cederström, Vostro
Media: Jeanette Asteborg, Zenithmedia

Your rating: None Average: 8.2 (40 votes)

Comments

Submitted by zafra on Wed, 2007-11-28 15:27.

Ouch.
http://micorazontusmanos.blogspot.com/

Submitted by morenitadeacero on Wed, 2007-11-28 16:45.

triple Ouch

Submitted by teenie on Wed, 2007-11-28 16:47.

I like the way they've used this to portray exactly what genital mutilation is. Very visual and compelling.

darkknight's picture
Submitted by darkknight on Wed, 2007-11-28 17:57.

Very visual. Nice and painfull

muxa's picture
Submitted by muxa on Wed, 2007-11-28 19:00.

Excelent!

Submitted by artdirectoredwa... on Wed, 2007-11-28 20:55.

Done didn't I didn't ... oh .... I wish I hasn't

Submitted by artdirectoredwa... on Wed, 2007-11-28 20:56.

I dasn't

Bassemfahmy's picture
Submitted by Bassemfahmy on Thu, 2007-11-29 03:27.

good job! i like it so much

Submitted by Kateter on Thu, 2007-11-29 04:03.

this is very strong. I like it.

Submitted by Dzsoi on Thu, 2007-11-29 04:56.

Hurting something fragile, innocent and beautiful. Excellent!

Submitted by Spider on Thu, 2007-11-29 04:56.

This is a very nice and, at least for me, an intelligent approach! Great visual. Congrats guys!!!

Rachel.Mann's picture
Submitted by Rachel.Mann on Thu, 2007-11-29 10:23.

Oh God, Ouch.

Submitted by me myself and irene on Thu, 2007-11-29 18:06.

i like it a lot. no need for 2 ads but i love it, the art direction is delicate and simple as the girl, but at the same time compelling as the mutilation.
i don`t think it's greaaaaat or briiiiiliant (the kind you go "hey, how did these guys think about that??"), but kudos, very good job.

Submitted by ManchuChanchu on Fri, 2007-11-30 00:58.

beautiful photography, art direction n wonderful retouching job

nitin456's picture
Submitted by nitin456 on Fri, 2007-11-30 08:57.

good

Submitted by tears2lady on Sun, 2007-12-09 06:18.

nice but hurting girls

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Fri, 2007-12-21 07:34.

Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy

www.jpmountford.com