Amnesty International: Amnesty's flame is in danger worldwide, Africa

Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.


Advertising Agency: Air Brussels Belgium
Creative Directors: Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images

October 2009


ibeg2differ's picture
420 pencils

There's a thin line between Advertising and Caricature. This campaign seems to have crossed it.

Guest's picture

Completely agree! Although i like the connection with the line 'Amnesty's flame is in danger' i think the art is too forced for such a serious message.

Guest's picture

the is not bad. the execution is lame though. wrong way...
striking the point for amnesty may score it for awards, not the other way around.

krautland's picture
3216 pencils

I do like this precisely because it did make me ask "what the...?" - I had no choice but to read the line. to me, that's what an ad really should do, it should force me to investigate further. this did.

zaina's picture
85 pencils

i don't see this design as a call of peace because they pointed only on the middle east, iran and africa as if they are enemies. these series are a call of hate not peace because they show that some countries are good and other are bad (this is not right). hate the design , so ignorant.

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