Amnesty International: Alphabet

This is the only education 300,000 children around the world receive. To join our campaign to stop the use of child soldiers, visit us at

Advertising Agency: Saatchi&Saatchi, Vietnam
Creative Director/Copywriter: Steve Hough
Art Directors: Brandy Vu, Sumesh Peringeth
Illustrator/Production: Que Huong Nguyen
Published: January 2007


Nthngmn's picture
626 pencils

really like it. high-five

creative_assylum's picture
134 pencils

dont like the x

bright rhino's picture
bright rhino
118 pencils

Some of the letters work well, others are forced. I'm not sure if the execution needs to go through the entire alphabet.

Bigbird's picture
112 pencils

I agree, If they did the 'C' better, i think 'ABC' was enough.

bompa's picture
318 pencils

me gusta

guaba's picture
26 pencils


cp's picture
354 pencils

This is good stuff !!!

fersvax's picture
1239 pencils

People speak english in Vietnam????


Rog's picture
6092 pencils

There are Cubans in Florida??!! ;)

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
1634 pencils

I guess this is meant for the people (or even foreigners) who cares enough to take action in respond to this poster/ ad. It's nice idea.

PS:BTW, you need to take a trip to Vietnam.

Fk Mikenj's picture
Fk Mikenj
197 pencils

If you dont know well about other country, please dont write like that. This ad does not target Vietnamese children, 96% of them completed primary education. Vietnam doesnt have war anymore, even adult cant hold gun freely.
And yes, you made me up set because im a Vietnamese.
And thank you, pp.

fersvax's picture
1239 pencils

I meant as the mother language, not as a second, of course everybody around the world speak english, I'm aware of that. But an ad with illustrations and terms in english (100%) in an asian country look weird to me.


ssguixi's picture
213 pencils

i admit i like it.
but this idea was used before.
at least used in 2005, by Leo burnett Toronto
on a condom ad (or safe sex)?

kandi's picture
204 pencils

same same but different. like it enough.

KingKong's picture
10 pencils

Well done! Simple idea. Haven't seen such a well executed ad in ages. Sure winner at all the awards shows!

Chris's picture
1985 pencils

nice idea, although art direction wise, mabey would have made the school poster a little more kiddish,
ie white background, colourful letters etc..

fifthbullet's picture
188 pencils

where is the figure come from?

panasit's picture
687 pencils

I know I shouldn't laugh at this very powerful, interesting, and effective ad, but the X stands for X-ray is funny to me, because on most alphabet relate to word list... even the regular one, X is always x-ray (or xylophone, whatever the hell that is).

--good idea is enemy of great idea

annie's picture
12 pencils

Well done. i like the idea in general but don't like the X as well.

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