Amigos dos Bichos: Abandon, 2

Abandoning makes the violence almost invisible.
Don't let it become something usual. Animals can't speak, but they express themselves.

Advertising Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka
Published: Februrary 2011

18 comments

Boxey's picture
Boxey
8885 pencils

Great!

Lucylu's picture
Lucylu
109 pencils

Just great!

maximvg's picture
maximvg
156 pencils

Leafing through the magazine no one has time to study advertising. If something is trying to convey - just tell it straight.

YJ's picture
YJ
374 pencils

Love it! Great work!

dollypoppin's picture
dollypoppin
1423 pencils

Like! The dog really seemed invisible at first glance.

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"Nihil sub sole novum"

freakart's picture
freakart
534 pencils

yep, saw it only in fullscreen mode, great stuff

_____________________________________________________________

Creativity!

freakart.lv | Twitter

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

Amazing! Makes me feel horrible... Is that a shrunken Falcor?? The luck dragon?

freakart's picture
freakart
534 pencils

haha Falcor!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Shawali's picture
Shawali
8415 pencils

Looks like a good IKEA ad. But it's a not so great animal advocy ad.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

maayan poplavsky's picture
maayan poplavsky
53 pencils

wow!!! like it

aplloky's picture
aplloky
37 pencils

Don't have time to find the links now, but there's at least 2 campaings exatcly like that for homeless shelters (guy blending in with the enviroment and a line about how they're not invisible). And they are also from Brazil. Do a little research please.

atb2005's picture
atb2005
13567 pencils

I agree this is not a good animal advocacy ad. It neither moves me nor compels me to do anything.

TommyO's picture
TommyO
1866 pencils

Very very VERY good!

mr.x's picture
mr.x
952 pencils

Even though I think the ad is clever, all I really see is a nice livingroom...

Andil's picture
Andil
102 pencils

Very cool, extremely well done.

lalmadv's picture
lalmadv
78 pencils

Awesome! Visual and headline dialog perfectly, I just think that subhead is needless.

Glut's picture
Glut
3947 pencils

nice think, bad art direction.

adgoodie's picture
adgoodie
184 pencils

Great idea. Terrible copy.

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