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Abandon, 2

Agency: 
Published/Aired: 
March 2011
Description: 

Print advertisment created by Oxxy, Brazil for Amigos dos Bichos, within the category: Public Interest, NGO.

Abandoning makes the violence almost invisible.
Don't let it become something usual. Animals can't speak, but they express themselves.

Advertising Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka

Comments (18)

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Highest Rated

freakart's picture
freakart
Activity Score 534

haha Falcor!

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Creativity!

freakart.lv | Twitter

Boxey's picture
Boxey
Activity Score 8881

Great!

Lucylu's picture
Lucylu
Activity Score 109

Just great!

maximvg's picture
maximvg
Activity Score 156

Leafing through the magazine no one has time to study advertising. If something is trying to convey - just tell it straight.

YJ's picture
YJ
Activity Score 374

Love it! Great work!

dollypoppin's picture
dollypoppin
Activity Score 1423

Like! The dog really seemed invisible at first glance.

---------
"Nihil sub sole novum"

freakart's picture
freakart
Activity Score 534

yep, saw it only in fullscreen mode, great stuff

_____________________________________________________________

Creativity!

freakart.lv | Twitter

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

Amazing! Makes me feel horrible... Is that a shrunken Falcor?? The luck dragon?

freakart's picture
freakart
Activity Score 534

haha Falcor!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Shawali's picture
Shawali
Activity Score 8442

Looks like a good IKEA ad. But it's a not so great animal advocy ad.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

wow!!! like it

aplloky's picture
aplloky
Activity Score 37

Don't have time to find the links now, but there's at least 2 campaings exatcly like that for homeless shelters (guy blending in with the enviroment and a line about how they're not invisible). And they are also from Brazil. Do a little research please.

atb2005's picture
atb2005
Activity Score 13557

I agree this is not a good animal advocacy ad. It neither moves me nor compels me to do anything.

TommyO's picture
TommyO
Activity Score 1866

Very very VERY good!

mr.x's picture
mr.x
Activity Score 998

Even though I think the ad is clever, all I really see is a nice livingroom...

Andil's picture
Andil
Activity Score 102

Very cool, extremely well done.

lalmadv's picture
lalmadv
Activity Score 78

Awesome! Visual and headline dialog perfectly, I just think that subhead is needless.

Glut's picture
Glut
Activity Score 3935

nice think, bad art direction.

adgoodie's picture
adgoodie
Activity Score 192

Great idea. Terrible copy.

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