Amigos dos Bichos: Abandon, 1

Abandoning makes the violence almost invisible.
Don't let it become something usual. Animals can't speak, but they express themselves.

Advertising Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka

March 2011


CommandZ's picture
2498 pencils

This one makes sense. Showing the abandoned pet in an urban or street setting sells the idea. Showing the other one in an interior home setting doesn't say abandoned to me. Unless I'm missing something. Nice photography and clean art direction on both, disconnect not withstanding on the "couch" version.

Boxey's picture
8881 pencils

To me, the one on the street doesn't say abandoned on its own either. I get that they're abandoned when I read the copy. Nice series.

abake's picture
1264 pencils

I really like these ads, beautiful art-direction and straight to the point message.
Both work for me, as a pet can also be abandoned inside the house if no-one pays any attention to it or cares for it.

YJ's picture
373 pencils


YJ's picture
373 pencils

Beautiful series guys. Great art direction.

Nude Copy's picture
Nude Copy
1054 pencils

do the ad need dis long a copy?

Dingleberry Jack's picture
Dingleberry Jack
246 pencils


Themadartist1972's picture
325 pencils

c reussi !

henito's picture
560 pencils

funny. had to think of this campaign right away:

anyone else too?

maayan poplavsky's picture
maayan poplavsky
51 pencils


f_cleto's picture
30 pencils

that ugly thing… very in the face the copy. they must have shame to make this. much in the face with the announcement that gained prize in ccsp. shame

lalmadv's picture
78 pencils

This one works worse in my opinion. I get "the invisible violence" not just becouse the dog is invisible, but becouse that invisibility could afford the dog pain. Exactly like it happens in the other one.

Draper's picture
183 pencils

Nice thought!

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