AmiciCani Onlus: Executioner

A dog loves you whoever you are. Adopt one on amicicani.com

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Postproduction: Davide Calluori, Davide Fiori
Photographer: Stefano Tagliaferri

12 comments

Ramat Ajala's picture
Ramat Ajala
642 pencils

I've seen this concept so many times...

masivo112's picture
masivo112
59 pencils

get a life

karruza's picture
karruza
290 pencils

hmm, I get the message, but if you expect me to laugh, the joke isn't there yet, try funnier approach, a more into nowadays issue could be useful, just to find a bridge to the costumer

dean viii's picture
dean viii
1676 pencils

This was done years ago in Chicago. In TV, a guy dresses up in women's clothes in front of the dog. In print, a fat guy runs naked on the beach. There was probably more.

Isbaish's picture
Isbaish
22 pencils
Nike Diesel's picture
Nike Diesel
13389 pencils

Tasteless ad, but thx for the link.

everartz's picture
everartz
7611 pencils

lovely art!

| Everartz |

salil.sharma's picture
salil.sharma
2278 pencils

I Love This Campaign
Art Director & Design Both are Mind Blowing
Awesome Job Guys

Suburban_1's picture
Suburban_1
8 pencils

The art of recycling.

advocate's picture
advocate
268 pencils

good dog, bad guy,great works

Bob08's picture
Bob08
749 pencils

Poor executioner: no victim and no audience, but the dog is great.

MattSpencer's picture
MattSpencer
23 pencils

I think this is too try-hard. An executioner is still human, and to use this profession in an print ad is to show discrimination and prejudice. While that is in line with the tag line, it might do better to use something a little more subtle.

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