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Executioner

Agency: 
Published/Aired: 
April 2012
Description: 

A dog loves you whoever you are. Adopt one on amicicani.com

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Postproduction: Davide Calluori, Davide Fiori
Photographer: Stefano Tagliaferri

Comments (12)

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Highest Rated

MattSpencer's picture
MattSpencer
Activity Score 23

I think this is too try-hard. An executioner is still human, and to use this profession in an print ad is to show discrimination and prejudice. While that is in line with the tag line, it might do better to use something a little more subtle.

Matt Spencer - http://www.eezytrade.co.uk

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

I've seen this concept so many times...

masivo112's picture
masivo112
Activity Score 59

get a life

karruza's picture
karruza
Activity Score 290

hmm, I get the message, but if you expect me to laugh, the joke isn't there yet, try funnier approach, a more into nowadays issue could be useful, just to find a bridge to the costumer

dean viii's picture
dean viii
Activity Score 1686

This was done years ago in Chicago. In TV, a guy dresses up in women's clothes in front of the dog. In print, a fat guy runs naked on the beach. There was probably more.

Isbaish's picture
Isbaish
Activity Score 22
Nike Diesel's picture
Nike Diesel
Activity Score 13630

Tasteless ad, but thx for the link.

everartz's picture
everartz
Activity Score 7609

lovely art!

| Everartz |

salil.sharma's picture
salil.sharma
Activity Score 2428

I Love This Campaign
Art Director & Design Both are Mind Blowing
Awesome Job Guys

Designer Don't Do Different Things
They Do Things Differently

Suburban_1's picture
Suburban_1
Activity Score 8

The art of recycling.

advocate's picture
advocate
Activity Score 268

good dog, bad guy,great works

Bob08's picture
Bob08
Activity Score 749

Poor executioner: no victim and no audience, but the dog is great.

MattSpencer's picture
MattSpencer
Activity Score 23

I think this is too try-hard. An executioner is still human, and to use this profession in an print ad is to show discrimination and prejudice. While that is in line with the tag line, it might do better to use something a little more subtle.

Matt Spencer - http://www.eezytrade.co.uk

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