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Executioner

Agency: 
Published/Aired: 
April 2012
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Description: 

A dog loves you whoever you are. Adopt one on amicicani.com

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Postproduction: Davide Calluori, Davide Fiori
Photographer: Stefano Tagliaferri

Comments (12)

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MattSpencer's picture
MattSpencer
23 Activity Scores

I think this is too try-hard. An executioner is still human, and to use this profession in an print ad is to show discrimination and prejudice. While that is in line with the tag line, it might do better to use something a little more subtle.

Matt Spencer - http://www.eezytrade.co.uk

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