AMI: Staircase

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Fred van Zeller
Published: July 2010

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A very interesting story to tell! But the copy layout is a bit difficult to read for me. It's a lot of words to be in all caps and some of the line breaks are confusing. I also don't understand the treatment of the copy being all askew in multiple piles although it does pull the viewer in. Thanks for sharing!

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The Idea behind is Breaking the text like breaking the bones. Actually the inspiration was the cinema classic Poster Anatomy of a crime, but I understand your comment :) Cheers / Pedro F

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