AMI: Staircase

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Fred van Zeller
Published: July 2010

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4 comments

tytpol's picture
tytpol
776 pencils

coool

TommyO's picture
TommyO
1866 pencils

WHAT?!

Ohkamp's picture
Ohkamp
227 pencils

A very interesting story to tell! But the copy layout is a bit difficult to read for me. It's a lot of words to be in all caps and some of the line breaks are confusing. I also don't understand the treatment of the copy being all askew in multiple piles although it does pull the viewer in. Thanks for sharing!

Guest's picture
Guest

The Idea behind is Breaking the text like breaking the bones. Actually the inspiration was the cinema classic Poster Anatomy of a crime, but I understand your comment :) Cheers / Pedro F

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