AMI Insurance: Robber

As if it never happened.

Advertising Agency: Axis Ad school
Art Director: Steve Hansen
Copywriter: Sarah Comer

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25 comments

eduardojoseph's picture
eduardojoseph

Doneeeeeeeeeeeeeee

Nanel's picture
Nanel
283 pencils

where was it done? show the evidence

Losvanvan's picture
Losvanvan

Ahi tienes las evidencias.
Saludos

Evidence's picture
Evidence
Evidence's picture
Evidence

This was done for Yellow Pages

http://e.imagehost.org/view/0318/Imagen_2

control C's picture
control C
108 pencils

uuuuuuhhhh busted!!!

coolcatdaddy's picture
coolcatdaddy

"Hello? Spike? Hey, mate. You won't believe this. It's f***ing weird man - every time I pick up a tv, another one just pops up in it's place! .... No, I'm not drunk! You gotta get over to this house. And bring the whole gang - there's a laptop upstairs in the bedroom that does the same thing!"

Guest commenter's picture
Guest commenter

You couldn't pay me to steal that tv

matks's picture
matks
475 pencils

Agree, it should be more expensive equipement, hi-fi or maybe some pieces of jewlery. This TV set in the picture is worth nothing. Nobody would bother to steal it.

Anyway, these ads for insurance and yellow pages are far better executions of the idea "things stay the same". Broken car glass is really convincing. These above are not so strong, but very promising as student works.

Debasis Mata's picture
Debasis Mata

We must pay you to purches the same TV once more.

brndnrap8's picture
brndnrap8
170 pencils

That's good they have 2 of same T.V.s

http://www.sharkcountry.blogspot.com/

MarcoSamir's picture
MarcoSamir

nice idea but the television on the table is fake and has no shadow on the wall ..

Crisp One's picture
Crisp One
2007 pencils

haha, i don't think a burglar would go through the process of possibly doing 4 years for stealing a 10 inch TV. If he did, he'd have to be on some pretty good Tweak.

FULLYLOADED's picture
FULLYLOADED
83 pencils

I'm guessing as students they would have a limited budget so probably used what they had...Would be nicer with a plasma tv although...agree with that.

Guest commenter's picture
Guest commenter

i think works well for tv

Debasismata's picture
Debasismata

Great thinking, but the dress colour of the robberer at daylight is inappropriate. it may be other..........

Debasis Mata's picture
Debasis Mata

Great thinking, but the dress colour of the robberer at daylight is inappropriate. It may be other......

kgeiger's picture
kgeiger
7102 pencils

I'm impressed. This idea could go far.

AdvMan's picture
AdvMan
299 pencils

Basic Message or Service behavior is true BUT idea and edit so easyyyyyyyyyyy!
For the target market, doesn't mainly direct to brand.

İyi Reklam, Kötü Reklam
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Throw a brick's picture
Throw a brick

Why does the robber have to be black?

Crisp One's picture
Crisp One
2007 pencils

he's more of a caramel color.

Guest commenter's picture
Guest commenter

a mix of black and white you could say. Top marks for political correctness. Maybe all he needs now is one asian eye. Nice idea!!

Guest commenter's picture
Guest commenter

Im 99% sure i was raped by the person in this photo. Not kidding.

Guest commenter's picture
Guest commenter

Im 99% sure you have no idea who it is. You can only see there eyes.

capywriter's picture
capywriter
5511 pencils

nice idea, but too flat photography (ok, it's a student work)

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