20 comments

kalpesh78's picture
kalpesh78
2580 pencils

Great concept. Great execution. Copy could be better.

ideas....30 minutes nahi toh free.

Davosk's picture
Davosk
4815 pencils

Fantastic visual, would be great as a campaign in other less likey cities.

nuclearshower's picture
nuclearshower
233 pencils

Fantastic, great insight and great concept. Hats off

Seixas's picture
Seixas
95 pencils

i would change the copy to : "you will need them in the future"

cheers!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

agree on this

Mr. The Bear's picture
Mr. The Bear
245 pencils

That wouldn't work, it doesn't sound like an advice at all

Bear It

philippertl's picture
philippertl
656 pencils

What is so fantastic about the concept? One day the city where you live will be burt down/bombed/ ... or what? Too pathetic if that's the thought behind it.

me thinks's picture
me thinks
722 pencils

That's what I thought. Sounds like an indirect threat.

The ad instills fear to help AMI. But at times I think nothing wrong in it.

Sirharold's picture
Sirharold
18 pencils

I like it, but i think the same the copy could be better.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Inspiring visual. Very well done.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Yeah, I agree. Great image, relevant concept, but copy could've been better... I don't know, something more clever to go with the visuals.

The Copywriter should've stayed thinking harder while the A.D was photoshoping... lol

Corona Raymaker's picture
Corona Raymaker
549 pencils

Well, copywriters tend to think very few ... ;)

zephyr7884's picture
zephyr7884
52 pencils

Duh..

mrtalented's picture
mrtalented
2173 pencils

impressive photo. so-so concept. sorry.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

little to mucho, for me

vexguy's picture
vexguy
93 pencils

good...nice..

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

What state is the world in when the way you urge someone to help people in need, is to tell them that they will soon be in need?

No empathy, no good-hearted intentions, no love. Straight, hard, selfish, motivations. sigh. Worse, I bet it works far better than anything that actually appeals to your heart.

thirty6chambers's picture
thirty6chambers
1464 pencils

if you think this is good then... good luck to you i suppose.

Mr. The Bear's picture
Mr. The Bear
245 pencils

"Help AMI today. You might need them in the future."
Since the word might is used to express possibility or probability I don't see what's wrong. It's like saying "I need your help today, I will help you if you need it tomorrow"

Bear It

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