Advertisement

A Sparkling Future

Published/Aired: 
March 2012
Description: 

Print advertisment created by Berghs School Of Communication, Sweden for AMF Pension, within the category: Finance.

For the Future

Comments (15)

Log in or register to post comments

Highest Rated

olgamarb's picture
olgamarb
Activity Score 70

Simple and clever !

olgaberceanu

andylefty's picture
andylefty
Activity Score 4535

Why? or have I missed something.

Valentino's picture
Valentino
Activity Score 14

Yes, probably you have missed something. The company sells retirement insurance. So with that in mind it's quite clearer. And I do like the ad since it forces me to not just accept any statement, but to think for myself for a few seconds.

bate_palmas's picture
bate_palmas
Activity Score 1479

I understand this is the work of students and encourage them to think harder about what people will understand by looking at this advert.

One of the best things you can ever do as a creative is show your work to people who hang around the office late, janitors etc. See if they understand. Or speak to random people who aren't your friends. Have the courage to find out if your idea isn't working.

The effort is there, but it needs to be thought out a lot more.

kleenex's picture
kleenex
Activity Score 46971

eeeeeeeewwwwwwwwwwwwwww

kgeiger's picture
kgeiger
Activity Score 7313

If you know the product, the visual isn't hard to understand. But the line should make it easier...

NicoCiego's picture
NicoCiego
Activity Score 1033

Sells nothing.

jdb's picture
jdb
Activity Score 190

This is not a 'stop smoking' add that it is showing an ugly picture of my future. This add might work for a toothpaste or a toothbrush or something like that.
The BEST place for your teethes is you mouth.l0l

I love to be criticized. Logical though.

TexasH's picture
TexasH
Activity Score 365

Hard comments for a student work....
AMF must be selling retirement insurance...maybe it should be clearer but i quite like this simple idea. Champagne, old folks!

mertos's picture
mertos
Activity Score 904

no.its bad

khronos's picture
khronos
Activity Score 998

its not bad :)

adschmad's picture
adschmad
Activity Score 72

It's not great. But come on… How can you not get it? I can see why some simply don't like it (I don't), but it's probably one of the easiest ads to understand on the entire website.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

In these days exists better campaigns and implants..

yoono's picture
yoono
Activity Score 115

sorry, I don't get it. explain it to me please.

KbxAds's picture
KbxAds
Activity Score 943

really cool

olgamarb's picture
olgamarb
Activity Score 70

Simple and clever !

olgaberceanu

Advertisement