Americans for Grammar: Biacthsmler

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

February 2012


Akshaya Singh's picture
Akshaya Singh
162 pencils

One for the Grammar Nazis!! All for it ..

Amateur for life!

ace85le's picture
3939 pencils

Errrr... But this is not wrong grammar. It's a spelling mistake. Fail.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Atmosfear's picture
50 pencils

I agree with you. More like a spell check than grammar check. Half fail I think

Akshaya Singh's picture
Akshaya Singh
162 pencils

Grammar Nazi, if I understand it correctly, is a term used for all the fools who try to correct the usage of English language on the web... The campaign is still good for me : ) ... though they should have covered the usage of "your" and "you're" too .... see that a lot these days :(

Amateur for life!

observant vicky's picture
observant vicky
194 pencils


Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Could have done something like, "I didn't knew or She is'nt my friend." Grammar error is different than spelling mistakes.

Dharmesh Padia

MicheleVirgilio's picture
2617 pencils


abake's picture
1264 pencils

It's beeotch.

kleenex's picture
40636 pencils

I love the concept.

torontose's picture
393 pencils


Log in or register to post comments