American Honda: Westside
Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Illustrator: Eric Mueller
Published: January 2008
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5 Comments
I was in Santa Mónica this summer,
that's maybe why I like the ad.
Ah...How I miss Malibu!
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/// The clock is laughing in my face ///
I like them all,nothing great, but nice and simple. The illustrations remind me the Honda campaign by Villarosàs that win the gold lion last year. However, at the end is the same client.
I like them all,nothing great, but nice and simple. The illustrations remind me the Honda campaign by Villarosàs that win the gold lion last year. However, at the end is the same client.
To me personally, this is a great creative opportunity completely squandered. I admit, I don't know the brief, but you've got the whole SoCal culture to make fun of combined with the drama of the marathon race.
It's a nice looking billboard or a poster, but absolutely nothing noteworthy in terms of creative thinking... That's all.
Make the logo bigger , make the logo as big as you can ! :)