American Honda Motor: Karate

Gawk responsibly

Advertising Agency: Dailey, USA
President/Chief Creative Officer: Steve Rabosky
Associate Creative Director: Marcus Wesson
Copywriter: Michael Miller
Sr. VP, Management Supervisor: Steve Mitchell
VP, Account Supervisor: Denise Pelton
Account Supervisor: Heath Miller
Christy Shannon-Hayes: Senior Account Executive
Planner: John Reinking
Photographer: Ebo Fraterman
Photography Company: Studio R Productions
Studio R Producer: Rob Lawrence
Agency Art Buyer: Jacquelyn Moran
Digital Retouchers: Jurgen van den Hoofdakker, Rick Hendel

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7 comments

bknowlden's picture
bknowlden
3647 pencils

Contrived and a little overproduced.

Hiperion's picture
Hiperion
3138 pencils

Y
A
W
N

monsieurange's picture
monsieurange
520 pencils

The bike is absolutely beautiful, but the ad, I just don't get it.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I don't like the joke. Too much exaggeration, too much brand arrogance, just about too much of everything.

The bike looks great though!

capywriter's picture
capywriter
5511 pencils

nothing 'funny' going on in that karate class...

Paloma's picture
Paloma
528 pencils

the picture looks really fake

AD-rian's picture
AD-rian
261 pencils

Meh.

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