American Express: Watanabe

My life. My card.

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Kevin Amter, Chris Mitton
Art Director: Kate Wilentz
Copywriter: Kate McCagg
Photographer: Annie Leibovitz

October 2006


StarlaY's picture
310 pencils

everytime I see one of these ads I can't help thinking: You got the celebs... You got Annie Leibovitz... and yet you come up with mediocrity? decent work but not one inch more.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

absolutely so 90's!

Guest's picture

I'd like to see you take a photo like that.

lucdesaulniers's picture
1145 pencils

After Kate, its his horse. Good sense of value. Or is it the other way around?

blackstar7's picture
75 pencils

nt tht great, but still nice.

Guest's picture

Best financial bank campaign I have seen to date.

Guest's picture

Have you ever made some decent Banking advertising? You the guy that says " it's so 90's". Let me tell you that the 90's are a lot better then this new century in terms of print advertising. This print ads (for one of the difficult categories “Banking and Financial products”) are better then 95% of banking advertising and yes, it helps to have Leibovitz as photographer and a good decent classic art direction.

Guest's picture

Cool photo and clean layout. Famous campaign.

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