American Beverage Association: School
Together, we've reduced beverage calories in schools by 88%.
America's beverage companies have teamed up to remove ful-calorie soft drinks from schools.
And we've replaced them with lower-calorie and small portion-sized options like juices, teas and waters — reducing beverage calories by 88%. Together with schools, we're helping kids more balanced choices every day. Learn more at Ameribev.org


18 Comments
Is this worth posting on this site?
Not as inspiration. But as information. :)
Sooooooooooooooooooooooooooo BAD
not
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Alexandre Brito
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"together we defend this piece on AotW by 100%"
withalltherespects
BIG NO!!!
ivannnnnnnnnn. we understand its for information but seriously this shouldnt have been on front page
Wow, when I see this, I realize that I totally could post the ads i did at JWT Afghanistan...
The photoshop in the background is terrible. These statistics means nothing. Cheese.
looks from the 70`s
Looks like a Marketing Book example
And the idea is...?
No, no, no....
At least they could have shown those beverages they don't sell in schools anymore - so they take those away. That would have been a tiny little idea, a really small one, but a bit better than this.
Next!
good government.
AV
scratching my head?
scratching my head?