American Apparel: Tags, Wages

nice. the label thing has been done to death - a nike campaign with labels won a one show a few years back, but it's good for a student book. wish the lines had a bit more bite or something to them. but still nice overall.

This is nice stuf. Right on the concept of American Apparel.

You guys do some pretty cool stuff out there in Boulder. I thought the Will Geddes cat worked there already? (saw his name in a CA article while back)

Great work guys! Clever angle, nice art direction and copy. WAY more compelling to me than most any other clothing ads out there, and I'm not even American!

im not sure how ethical american apparel appears to be after i read this...

http://adbusters.org/blogs/Clamor_Mag_vs_American_Apparel.html

Could it also say...

Thanks to the well-paid American that made this, 12 unemployed Vietnamese people will go without food today.

So what's the big deal? Someone coming back from a fully paid vacation? Totally agree with copyboy.

Desi
www.DesiCreative.com

I see opinions are shared here, well I guess the message can easily be misinterpreted here. What did you mean to say about Vietnamese people? I think apparel industry is hard to handle these days because it deals with customers that are hard to satisfy. I think we need a whole different approach for apparel closeout.