American Airlines: Apple
Advertising School: Universidad Peruana de Ciencias Aplicadas, Lima, Peru
Creative Director / Art Director / Copywriter / Photographer: Publio Santander T.
Published: June 2007
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37 Comments
What a fruitful traveling. nice job man.
Tariq Aziz
this is wonderful!
Great
Pretty effective. They could have used a more attractive, jucier apple, though.
picked a nice client there - AA only does crap ads and you showed the potential they have.
now make it a campaign.
Lovely
love it
:)
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Trifles make perfection, and perfection is no trifle.
fantastic
but wish the background was different. not sure what, but just not this.
Fun to look at and memorable, but extremely formulaic and tired idea by now. I mean, we've ALL seen this done for the zillionth time. I wonder how long this technique can go on and we're all still ooooing and awwwing at the result. It's starting to wear out its novelty...
lovely stuff!
Should i Call it GENIUS?
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Amit Singh
Any airline can claim they fly from New York to Sydney. You should have a more unique claim like if they have the most non-stop flights from New York to Sydney.
Why don't you talk to the planner?
great idea..^^b
hey another idea that makes the Sydney opera house out of something. yay
chevre.
[ http://eltubedeyou.blogspot.com ]
Vao vao Perú!!
De hecho cualquier aerolinea puede viajar de NY a Sidney, no hay un diferencial real, el recurso se a usado mucho, funciona, pero no construye, no aporta nada a la marca.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
son muy certeros tus comentarios, le falta una estrategia creativa de un equipo detras pero de todas maneras es una visual memorable y un trabajo excelente y creo es de un universitario, grrreat!
http://quodavid.blogspot.com/
o que él lo hizo tiene gusto del trabajo de un estudiante pero él hizo un gran trabajo que consiguen la atención y parece bueno de primera vista al último
Tari
Tariq Aziz
Gracias a todos por los comentarios. Yo sé que no es un aviso que construye marca pero me pareció un visual muy impactante que comunica de manera clara el producto.
Publio Santander
publio_s@hotmail.com
Claro, obviamente la estrategia creativa no esta clara, no hay concepto. Pero como dice mi amigo Purlio creo q el objetivo de la grafica no es el de construir marca si no promocionar y resaltar el beneficio. No les hagas caso Purlio...es la envidia jajaja. ta chevere amigo. Saludos y sigue asi..la proxima vez me llamas para asesorarte estrategicamente en tus futuras graficas ..falta la mano de un planner jeje. Byesssssss
Ese visual ya se ha hecho y con 5 referencias de la marca zwilling j.A henckels.
am i missing something. what do apples have to do with anything.
from Big Apple to Sydney (famous opera) and vice versa.
I just read all the other comments to see if anyone would mention this. I don't get the apple thing either. It means nothing.
I want to see more of the same.
Ese Purliooo, las clases con Joe te hicieron efectoo jajaja. Asi somos los peruanos pes.. y mas si somos de la UPC..la unica que tiene PUBLICIDAD DE VERDAD como carrera jajaja. Oie, no te vi en el cannes pasado... Luciano te extraño y Arabella no dejó de preguntar por ti. Bueno, suerte con tus manzanas... son una CACHETADA A LA CREATIVIDAD....si, CACHETADA!! jjeje. Chau Purlio!!!!!!!!!!!!!!! SUERTE!!!
great ad. fresh and on the point. almost perfect.
There is no second time in advertising.
el director de arte muy bueno!!!!!! talentoso el chico!!!
Very nice work. Bet it was a woderful 'ah ha!' moment.
Juicier apple needed, richer red.
SJB
Gud ad. fentastic excution
g-r-e-a-t
Great.
Awsome use of the big apple. Asi se hace Peru!
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