American Airlines: Apple

Advertising School: Universidad Peruana de Ciencias Aplicadas, Lima, Peru
Creative Director / Art Director / Copywriter / Photographer: Publio Santander T.
Published: June 2007

Related videos by Shutterstock

37 comments

triqaziz's picture
triqaziz
133 pencils

What a fruitful traveling. nice job man.

pscs's picture
pscs
440 pencils

this is wonderful!

yun siang orangutan's picture
yun siang orangutan
298 pencils

Great

bottleHeD's picture
bottleHeD
84 pencils

Pretty effective. They could have used a more attractive, jucier apple, though.

krautland's picture
krautland
3204 pencils

picked a nice client there - AA only does crap ads and you showed the potential they have.
now make it a campaign.

yun siang orangutan's picture
yun siang orangutan
298 pencils

Lovely

federo's picture
federo
781 pencils

love it

Duckman's picture
Duckman
520 pencils

:)

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

makethelogosexier's picture
makethelogosexier
7 pencils

fantastic

but wish the background was different. not sure what, but just not this.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Fun to look at and memorable, but extremely formulaic and tired idea by now. I mean, we've ALL seen this done for the zillionth time. I wonder how long this technique can go on and we're all still ooooing and awwwing at the result. It's starting to wear out its novelty...

Kateter's picture
Kateter
2020 pencils

lovely stuff!

getconnected2001's picture
getconnected2001
989 pencils

Should i Call it GENIUS?

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

Cron187's picture
Cron187
553 pencils

Any airline can claim they fly from New York to Sydney. You should have a more unique claim like if they have the most non-stop flights from New York to Sydney.

Calibarak's picture
Calibarak
302 pencils

Why don't you talk to the planner?

ARALE_Norimaki's picture
ARALE_Norimaki
16 pencils

great idea..^^b

Whitefang's picture
Whitefang
509 pencils

hey another idea that makes the Sydney opera house out of something. yay

robottttrockkkk's picture
robottttrockkkk
814 pencils
dcgroppo's picture
dcgroppo
239 pencils

Vao vao Perú!!

jonybeta's picture
jonybeta
364 pencils

De hecho cualquier aerolinea puede viajar de NY a Sidney, no hay un diferencial real, el recurso se a usado mucho, funciona, pero no construye, no aporta nada a la marca.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

quodavid's picture
quodavid
734 pencils

son muy certeros tus comentarios, le falta una estrategia creativa de un equipo detras pero de todas maneras es una visual memorable y un trabajo excelente y creo es de un universitario, grrreat!

triqaziz's picture
triqaziz
133 pencils

o que él lo hizo tiene gusto del trabajo de un estudiante pero él hizo un gran trabajo que consiguen la atención y parece bueno de primera vista al último
Tari

Publio's picture
Publio
5 pencils

Gracias a todos por los comentarios. Yo sé que no es un aviso que construye marca pero me pareció un visual muy impactante que comunica de manera clara el producto.
Publio Santander
publio_s@hotmail.com

Vanessa Yalán's picture
Vanessa Yalán
5 pencils

Claro, obviamente la estrategia creativa no esta clara, no hay concepto. Pero como dice mi amigo Purlio creo q el objetivo de la grafica no es el de construir marca si no promocionar y resaltar el beneficio. No les hagas caso Purlio...es la envidia jajaja. ta chevere amigo. Saludos y sigue asi..la proxima vez me llamas para asesorarte estrategicamente en tus futuras graficas ..falta la mano de un planner jeje. Byesssssss

triptancio's picture
triptancio
69 pencils

Ese visual ya se ha hecho y con 5 referencias de la marca zwilling j.A henckels.

strayed_misfit's picture
strayed_misfit
25 pencils

am i missing something. what do apples have to do with anything.

Kateter's picture
Kateter
2020 pencils

from Big Apple to Sydney (famous opera) and vice versa.

Guest's picture
Guest

I just read all the other comments to see if anyone would mention this. I don't get the apple thing either. It means nothing.

kgeiger's picture
kgeiger
7050 pencils

I want to see more of the same.

Vanessa Yalán's picture
Vanessa Yalán
5 pencils

Ese Purliooo, las clases con Joe te hicieron efectoo jajaja. Asi somos los peruanos pes.. y mas si somos de la UPC..la unica que tiene PUBLICIDAD DE VERDAD como carrera jajaja. Oie, no te vi en el cannes pasado... Luciano te extraño y Arabella no dejó de preguntar por ti. Bueno, suerte con tus manzanas... son una CACHETADA A LA CREATIVIDAD....si, CACHETADA!! jjeje. Chau Purlio!!!!!!!!!!!!!!! SUERTE!!!

florianwagner's picture
florianwagner
6 pencils

great ad. fresh and on the point. almost perfect.

Pajareto's picture
Pajareto
2 pencils

el director de arte muy bueno!!!!!! talentoso el chico!!!

slip's picture
slip
919 pencils

Very nice work. Bet it was a woderful 'ah ha!' moment.
Juicier apple needed, richer red.

SJB

miteshkothari's picture
miteshkothari
47 pencils

Gud ad. fentastic excution

Guest's picture
Guest

g-r-e-a-t

Irfan Tariq's picture
Irfan Tariq
6 pencils

Great.

Guest's picture
Guest

Awsome use of the big apple. Asi se hace Peru!

Guest's picture
Guest

Hi every body, Further information on airlines of USA, UK and some other countries airlines information like aircraft’s images, cabins, phone numbers, address, baggage information, check in option, rules, IATA code, history visit "Altiusdirectory.com".

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments