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American Airlines: Apple

American Airlines: Apple
Your rating: None Average: 7.6 (32 votes)

Advertising School: Universidad Peruana de Ciencias Aplicadas, Lima, Peru
Creative Director / Art Director / Copywriter / Photographer: Publio Santander T.
Published: June 2007

Comments

triqaziz's picture 139 pencils

What a fruitful traveling. nice job man.

Tariq Aziz

pscs's picture 444 pencils

this is wonderful!

yun siang orangutan's picture 298 pencils

Great

bottleHeD's picture 84 pencils

Pretty effective. They could have used a more attractive, jucier apple, though.

krautland's picture 2465 pencils

picked a nice client there - AA only does crap ads and you showed the potential they have.
now make it a campaign.

0nurb's picture 631 pencils

I like it.

Ad(dicted)

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yun siang orangutan's picture 298 pencils

Lovely

federo's picture 709 pencils

love it

Duckman's picture 400 pencils

:)

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

makethelogosexier's picture 7 pencils

fantastic

but wish the background was different. not sure what, but just not this.

Jet Propulsion Lab's picture 10602 pencils

Fun to look at and memorable, but extremely formulaic and tired idea by now. I mean, we've ALL seen this done for the zillionth time. I wonder how long this technique can go on and we're all still ooooing and awwwing at the result. It's starting to wear out its novelty...

Kateter's picture 1816 pencils

lovely stuff!

getconnected2001's picture 992 pencils

Should i Call it GENIUS?

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

Cron187's picture 555 pencils

Any airline can claim they fly from New York to Sydney. You should have a more unique claim like if they have the most non-stop flights from New York to Sydney.

Calibarak's picture 302 pencils

Why don't you talk to the planner?

ARALE_Norimaki's picture 16 pencils

great idea..^^b

Whitefang's picture 474 pencils

hey another idea that makes the Sydney opera house out of something. yay

robot-rock's picture 815 pencils
dcgroppo's picture 239 pencils

Vao vao Perú!!

jonybeta's picture 360 pencils

De hecho cualquier aerolinea puede viajar de NY a Sidney, no hay un diferencial real, el recurso se a usado mucho, funciona, pero no construye, no aporta nada a la marca.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

quodavid's picture 403 pencils

son muy certeros tus comentarios, le falta una estrategia creativa de un equipo detras pero de todas maneras es una visual memorable y un trabajo excelente y creo es de un universitario, grrreat!

triqaziz's picture 139 pencils

o que él lo hizo tiene gusto del trabajo de un estudiante pero él hizo un gran trabajo que consiguen la atención y parece bueno de primera vista al último
Tari

Tariq Aziz

Publio's picture 5 pencils

Gracias a todos por los comentarios. Yo sé que no es un aviso que construye marca pero me pareció un visual muy impactante que comunica de manera clara el producto.
Publio Santander
publio_s@hotmail.com

Vanessa Yalán's picture 5 pencils

Claro, obviamente la estrategia creativa no esta clara, no hay concepto. Pero como dice mi amigo Purlio creo q el objetivo de la grafica no es el de construir marca si no promocionar y resaltar el beneficio. No les hagas caso Purlio...es la envidia jajaja. ta chevere amigo. Saludos y sigue asi..la proxima vez me llamas para asesorarte estrategicamente en tus futuras graficas ..falta la mano de un planner jeje. Byesssssss

triptancio's picture 69 pencils

Ese visual ya se ha hecho y con 5 referencias de la marca zwilling j.A henckels.

strayed_misfit's picture 25 pencils

am i missing something. what do apples have to do with anything.

Kateter's picture 1816 pencils

from Big Apple to Sydney (famous opera) and vice versa.

Guest's picture

I just read all the other comments to see if anyone would mention this. I don't get the apple thing either. It means nothing.

kgeiger's picture 5158 pencils

I want to see more of the same.

Vanessa Yalán's picture 5 pencils

Ese Purliooo, las clases con Joe te hicieron efectoo jajaja. Asi somos los peruanos pes.. y mas si somos de la UPC..la unica que tiene PUBLICIDAD DE VERDAD como carrera jajaja. Oie, no te vi en el cannes pasado... Luciano te extraño y Arabella no dejó de preguntar por ti. Bueno, suerte con tus manzanas... son una CACHETADA A LA CREATIVIDAD....si, CACHETADA!! jjeje. Chau Purlio!!!!!!!!!!!!!!! SUERTE!!!

florianwagner's picture 6 pencils

great ad. fresh and on the point. almost perfect.

There is no second time in advertising.

Pajareto's picture 2 pencils

el director de arte muy bueno!!!!!! talentoso el chico!!!

slip's picture 817 pencils

Very nice work. Bet it was a woderful 'ah ha!' moment.
Juicier apple needed, richer red.

SJB

miteshkothari's picture 44 pencils

Gud ad. fentastic excution

Guest's picture

g-r-e-a-t

Irfan Tariq's picture 6 pencils

Great.

Guest's picture
7

Awsome use of the big apple. Asi se hace Peru!

Guest's picture

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