American Airlines: African
Average: 5 (16 votes)

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

11 comments

primo_susto's picture
442 pencils
primo_susto

estan haciendo un anuncio DIRIGIDO al público que habla español... Y LO HACEN EN INGLES? ESTO ES UNA PENDEJADA... lástima por que esta padre la línea

salvarredy's picture
352 pencils
salvarredy

No, esta es la versión festivalera con texto en ingles, la original va en español, lógicamente.

more beautiful pictures? ....

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

getconnected2001's picture
993 pencils
getconnected2001

Ya thats the problem.
Whats d solution.

andres1984's picture
19 pencils
andres1984

mmm... que hizo el ilustrador?

mrtalented's picture
2175 pencils
mrtalented

same so-so idea 3 times

Rachel.Mann's picture
450 pencils
Rachel.Mann

Why is the ad in English, then?

teenie's picture
1898 pencils
teenie

I'm missing the point--if the cab driver's the problem, what's the solution? Get a ride with the AA pilot?

ODoyle's picture
260 pencils
ODoyle

I get the idea, it's a campaign aimed at Spanish speakers by AA. But why is the cab driver in NYC? he should be in Africa if you're holidaying in Africa... if you're holidaying in NYC the driver would speak english?

Rachel.Mann's picture
450 pencils
Rachel.Mann

Note the "I HEART JESUS" sticker lol

lpliza's picture
25 pencils
lpliza

I am so confused as to what the point is now.

Rotimi Wusu's picture
8 pencils
Rotimi Wusu

wat is this all abt