American Airlines: African

American Airlines: African

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

Your rating: None Average: 4 (13 votes)

Comments

Almakos's picture

nice :)
idea, execution, drivers XD

loopable gif wallpapers

estan haciendo un anuncio DIRIGIDO al público que habla español... Y LO HACEN EN INGLES? ESTO ES UNA PENDEJADA... lástima por que esta padre la línea

salvarredy's picture

No, esta es la versión festivalera con texto en ingles, la original va en español, lógicamente.

more beautiful pictures? ....

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Ya thats the problem.
Whats d solution.
-----
http://indianadsblog.blogspot.com/
Indian Ads Update

mmm... que hizo el ilustrador?

same so-so idea 3 times

Rachel.Mann's picture

Why is the ad in English, then?

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

I'm missing the point--if the cab driver's the problem, what's the solution? Get a ride with the AA pilot?

I get the idea, it's a campaign aimed at Spanish speakers by AA. But why is the cab driver in NYC? he should be in Africa if you're holidaying in Africa... if you're holidaying in NYC the driver would speak english?

Rachel.Mann's picture

Note the "I HEART JESUS" sticker lol

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

I am so confused as to what the point is now.

wat is this all abt

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