American Airlines: African

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

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11 comments

primo_susto's picture
primo_susto
440 pencils

estan haciendo un anuncio DIRIGIDO al público que habla español... Y LO HACEN EN INGLES? ESTO ES UNA PENDEJADA... lástima por que esta padre la línea

salvarredy's picture
salvarredy
352 pencils

No, esta es la versión festivalera con texto en ingles, la original va en español, lógicamente.

more beautiful pictures? ....

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

getconnected2001's picture
getconnected2001
989 pencils

Ya thats the problem.
Whats d solution.

andres1984's picture
andres1984
19 pencils

mmm... que hizo el ilustrador?

mrtalented's picture
mrtalented
2175 pencils

same so-so idea 3 times

Rachel.Mann's picture
Rachel.Mann
450 pencils

Why is the ad in English, then?

teenie's picture
teenie
1894 pencils

I'm missing the point--if the cab driver's the problem, what's the solution? Get a ride with the AA pilot?

ODoyle's picture
ODoyle
260 pencils

I get the idea, it's a campaign aimed at Spanish speakers by AA. But why is the cab driver in NYC? he should be in Africa if you're holidaying in Africa... if you're holidaying in NYC the driver would speak english?

Rachel.Mann's picture
Rachel.Mann
450 pencils

Note the "I HEART JESUS" sticker lol

lpliza's picture
lpliza
25 pencils

I am so confused as to what the point is now.

Rotimi Wusu's picture
Rotimi Wusu
8 pencils

wat is this all abt

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