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American Airlines: African

American Airlines: African
Your rating: None Average: 4.5 (16 votes)

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

12 Comments

Almakos's picture 455 pencils
Almakos | Mon, 2008-05-26 06:00

nice :)
idea, execution, drivers XD

loopable gif wallpapers

Go Younha!!!

primo_susto's picture 458 pencils
primo_susto | Mon, 2008-05-26 10:37

estan haciendo un anuncio DIRIGIDO al público que habla español... Y LO HACEN EN INGLES? ESTO ES UNA PENDEJADA... lástima por que esta padre la línea

salvarredy's picture 354 pencils
salvarredy | Mon, 2008-05-26 10:56

No, esta es la versión festivalera con texto en ingles, la original va en español, lógicamente.

more beautiful pictures? ....

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

getconnected2001's picture 999 pencils
getconnected2001 | Mon, 2008-05-26 11:16

Ya thats the problem.
Whats d solution.

andres1984's picture 15 pencils
andres1984 | Mon, 2008-05-26 14:28

mmm... que hizo el ilustrador?

mrtalented's picture 2175 pencils
mrtalented | Tue, 2008-05-27 01:23

same so-so idea 3 times

Rachel.Mann's picture 452 pencils
Rachel.Mann | Tue, 2008-05-27 13:02

Why is the ad in English, then?

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

teenie's picture 1906 pencils
teenie | Wed, 2008-05-28 10:40

I'm missing the point--if the cab driver's the problem, what's the solution? Get a ride with the AA pilot?

ODoyle's picture 260 pencils
ODoyle | Wed, 2008-05-28 11:27

I get the idea, it's a campaign aimed at Spanish speakers by AA. But why is the cab driver in NYC? he should be in Africa if you're holidaying in Africa... if you're holidaying in NYC the driver would speak english?

Rachel.Mann's picture 452 pencils
Rachel.Mann | Wed, 2008-05-28 15:20

Note the "I HEART JESUS" sticker lol

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

lpliza's picture 25 pencils
lpliza | Wed, 2008-05-28 17:21

I am so confused as to what the point is now.

Rotimi Wusu's picture 8 pencils
Rotimi Wusu | Fri, 2008-08-29 11:51

wat is this all abt

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