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19 comments

miko1aj's picture
miko1aj
3097 pencils

Maybe this is not an award winning campaign but i like it much more of many sophisticated and fake ads that use to got a prize. Admire the layout, like the headlines and typography. Bravo.

ivan's picture
ivan

It did win a D&AD if I'm not mistaken. Even better.

Ivan Raszl, admin of AotW

miko1aj's picture
miko1aj
3097 pencils

Oh, D&AD is very specific contest. In fact, for me personally is more prestigious than Cannes. So - that's good they got something for it.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Well said again!

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

ivan's picture
ivan

Yes, I appreciate D&AD more than Cannes or at least as much.

Ivan Raszl, admin of AotW

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Agree on all counts, well said!

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

Pacific Blue's picture
Pacific Blue
335 pencils

Good real work.

Jamesn's picture
Jamesn
8 pencils

Classic old school ads.
Good to see work like this still about.

http://www.benandjames.blogspot.com/

ellehcimeo's picture
ellehcimeo
3522 pencils

Nice. Very nice. Love the design.

Rog's picture
Rog
6094 pencils

Essato, Bella!
Great to see body copy again.
And worked intelligently into the layout.
And a sharply designed layout, what's more.
Headline? Meh... :)

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
479 pencils

I love the layout and the typography! I'm not a huge fan of the coloration of the photo though. It doesn't add anything for me to have it in that false color.

Jeff

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Indra Sinha's picture
Indra Sinha
30 pencils

Mark Reddy always was a wonderful art director.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thats a good headline

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

Chough's picture
Chough
147 pencils

Would anybody like to explain why this is so good. I'm getting a little fed up of designers setting helvetica in blocks like this and everybody cooing and saying "ooh… how creative!" Pick up any design related magazine printed in the last five years and it will feature a piece of work that looks just like this.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It communicates clearly what it wants to. But as an airline campaign, this isn't a new territory by a LONG shot. People have been writing these lines for years and years (probably ever since the very beginning of airline advertising.)
I have myself worked on two different airline accounts in the past (both based in the US) at different agencies. And I can tell you I've written so many play-on-words "advertising headlines" like this one. Actually, we did comp up several ads with "cloud nine" and the whole ASAP, PDQ puns in the headlines. But they all got shot down internally. And we understood exactly why.

But the ad does grab attention (even for a split second) of the viewer "via" stylish layout. And by stylish, I'm giving them a lot of room here. Kinda like re-decorating an old studio apartment on the Upper West Side. Again, nothing new.

It's admirable they actually produced these ads. And I do LOVE smart headline-driven ads. But this really doesn't deserve all the accolades it's getting.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yep, I'm with you JPL.

Smart and well-crafted layouts will never make 'good' headlines and copy into 'great' headlines and copy.

Besides the cool-looking art direction, there's nothing very special going on here.

Sure it answers the brief, but D&AD?

Spanky's picture
Spanky
4898 pencils

the art direction is fine. but the lines aren't that great. not a bad ad. but i'm surprised it got in D&AD.

tantrik_indian's picture
tantrik_indian
953 pencils

I like the copy. I like the way the plane is placed. Good Ad. I would fly American if I could.
~~be cool eh!~~

~~this paranoid survived!~~

an_opinion's picture
an_opinion
50 pencils

Very good design, very taste. Very nice typography. But the lines aren't that great.

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