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Amer Restaurants: Ramadan Kareem

Amer Restaurants: Ramadan Kareem
Your rating: None Average: 8.3 (80 votes)

Enjoy Ramadan's Eftar with International Restaurants of AMER Group.

Advertising Agency: DDB, Egypt
Creative Director / Art Director: Wael A. Azzam
Copywriter: Mohammad Salah
Published: August 2009

41 Comments

Guest's picture

cool concept. it would be more effective if there was some garnish to show the star inside the cresent mooon. well.. i think thats what the designer is trying to achieve.

AmOgodzzz's picture 834 pencils

This looks a bit tacky. Also, what's the significance of the tomato soup in Ramadan? Or is it a specialty they serve at these restaurants?

serendib_isle's picture 6 pencils

Its not about the tomato soup, its the crescent. End of the fasting season takes place with the sighting of the new moon, and therefore, crescent to Ramadan is pretty much like Santa to Christmas. Such a cliché though.

Guest's picture

very bad.

tuch's picture 3 pencils

you probably did not understand the concept

Guest's picture

Nice idea

Ed Mintone's picture 593 pencils

nice and simple.

Guest's picture

awesome idea . but i think the artwork need to be a more professional

adfreak06's picture 136 pencils

straight to the point, its nice

Guest's picture

awesome... i like it

Guest's picture

nice and simple...i like it

tirthomitro's picture 2136 pencils

DONE-DANA-DAN
too fucking many times!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

yapp – old

Guest's picture

nice and i like it

Guest's picture
8

nice piece

creativegodown's picture 54 pencils

Please give me a break from this moon

creativegodown's picture 54 pencils

Done a million times! Won't you guys leave the moon?

just write's picture 655 pencils

wowwwwwwwwwwwwwww... this is good...

maashookshee's picture 414 pencils

Nice use of an old idea.. i like the art direction .. respect

Guest's picture

wow ........ very creative

adfreak06's picture 136 pencils

simple and nice idea! Art is also interesting! Line should've been something else instead of "ramadaan kareem". lazy writing.

Grace Bastien's picture
6

Nice idea... art needs tweaking.

jai hind's picture 356 pencils

its great, art direction needed a little push, great nonetheless

jai hind
art director

Guest's picture

its great

Guest's picture

good consept .. good art work ( 8.9 )

Guest's picture

so simple ... so cool

RAM KATE's picture 759 pencils

An old idea revisited but done well. However, a few dates and dry fruits besides the soup (not certainly tomato but some traditional stew etc.) . Also preferably the background should have been green. Happy Ramadan.

RAM KATE

Guest's picture

gr8 concept .. gr8 art work ya 3alamy

Guest's picture
10

one of the BEST Ramadan ADs i have EVER seen :)

Guest's picture

owwwwwwwwwwwwwww owwwwwwwwwwwwwwwwwwww

Guest's picture

nice, but what's the copywriter did on ad?

marwael's picture 29 pencils

the copywriter did the Arabic virgin, because it is Arabic aphorism about Ramadan twisted to fit the ad and it didn't work in English
and this is the Arabic one: http://marwael.deviantart.com/art/AMER-restaurants-ramadan-134795412

Guest's picture

coooooooooooool

Guest's picture

جامدة الفكرة دي ياجماعة

Guest's picture

concept eh w art direction eh!!! Ramadan Karim w kol sana wento taibeen... w keda ya3ni

Guest's picture

moon moon moon

Stop it, and it's v bad typography

Guest's picture

Great idea! The soup on the spoon could be more realistic though (you should spend more time photoshoping it). Thanks for sharing, keep going!

Sherif Hany's picture 92 pencils
9

Well done..
message is clear...
although the red is too much in here
but good job..and harmony is here..
well done

Guest's picture

Good Idea.

Girlfireice's picture 255 pencils

Sparkly soup..

zararsiz's picture 10 pencils
7

simple ok. but the typo ist bad; also the contrast of the typo. the piece of parsley should be more in the middle.

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