Advertisement

Robertos

Agency: 
Published/Aired: 
November 2010
Description: 

How long are you going to continue watching this show?
Many Portuguese homes are the stage for domestic violence. An unacceptable show in no way suitable for children and tragically, the final act is very often, death. Domestic violence is the fourth most registered crime in Portugal. Watching all this in silence is to turn a blind eye to the violence, it is being a puppet in the hands of the aggressor. Speak out against domestic violence. Don¹t be part of the audience, be part of the solution.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Federico Barbato
Copywriter: Nelson Quadros
Photographer: Sniper Shot Pedro Nóbrega
Post-production: Sniper Shot, Márcio Santos

Comments (4)

Log in or register to post comments

Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it.
"Domestic violence is the fourth most registered crime in Portugal."
Scary...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Janae's picture
Janae
Activity Score 385

interesting idea - but copy could be a lot shorter.

freakishdesign's picture
freakishdesign
Activity Score 4

"Don¹t be part of the audience, be part of the solution." , I like it, the problem is there but people should change their role.

Guest's picture
Guest

Should read "Don't be part of the audience. Help us write the next act."

And the answer to the question "how long are you going to continue watching?" is probably "forever." Have you seen the stuff people watch on TV these days? :P

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it.
"Domestic violence is the fourth most registered crime in Portugal."
Scary...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Advertisement

20% Off Sale at iStock until December 9th 2016