AMCV: Robertos

How long are you going to continue watching this show?
Many Portuguese homes are the stage for domestic violence. An unacceptable show in no way suitable for children and tragically, the final act is very often, death. Domestic violence is the fourth most registered crime in Portugal. Watching all this in silence is to turn a blind eye to the violence, it is being a puppet in the hands of the aggressor. Speak out against domestic violence. Don¹t be part of the audience, be part of the solution.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Federico Barbato
Copywriter: Nelson Quadros
Photographer: Sniper Shot Pedro Nóbrega
Post-production: Sniper Shot, Márcio Santos
Published: November 2010

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Janae's picture
385 pencils

interesting idea - but copy could be a lot shorter.

freakishdesign's picture
4 pencils

"Don¹t be part of the audience, be part of the solution." , I like it, the problem is there but people should change their role.

Guest's picture

Should read "Don't be part of the audience. Help us write the next act."

And the answer to the question "how long are you going to continue watching?" is probably "forever." Have you seen the stuff people watch on TV these days? :P

MidasTouch's picture
1024 pencils

I like it.
"Domestic violence is the fourth most registered crime in Portugal."

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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