Amboss: Haircut, 2

Precision scissors.

Advertising Agency: Saint Elmo's, Munich, Germany
Creative Director: Markus Wälde
Art Directors: Daniel Rödel, Francika Tidlacka, Barbara Franke
Copywriter: Nicolai Herrmann
Illustrator: Philipp Obermayer
Photographer: Igor Siwanowicz

December 2008


Guest's picture

What is the idea ?...most consumers will reject this ad, me too!

corre's picture
196 pencils

I think the idea is that with these scissors you can cut so precisely, you can even give a haircut for a tiny bug.

Imwrittenwith-c-and-ai's picture
80 pencils

Oh thanks - it`s understandable! You`re not always sure about that, are you?

cperry's picture
280 pencils

haha i like it.

Guest's picture

nice work but, no brand pull!

Guest's picture

Ain`t that the reason for advertising? To get your brand better known? I think they did a good job!

STRTLRS's picture
1601 pencils

No. The purpose of advertising is to *sell* a product or service. You can't really sell a brand.

I think, therefore... yeah.

Guest's picture

You are wrong. When you buy a pair of nike shoes, you aren't buying a pair of shoes; you are buying an attitude.

kalpesh78's picture
2578 pencils

love the idea...super cool

ideas....30 minutes nahi toh free.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Nice idea but DAMN these bugs are unattractive. And why precision scissors? Maybe it should be precision cuts.

"I have a screen name because not having one is for pussies."

Guest's picture

Nice campaign. Period.

gioborde's picture
1387 pencils

JAJA..these are nice


tantrik_indian's picture
953 pencils

There is no 'precision', the 'scissors' is far fetched.

~~this paranoid survived!~~

Guest's picture

You think? Well cutting insects "hair" sure is precise I think. In my opinion those are the best ideas, where you have to think a bit - I like it!

Tomyang's picture
42 pencils

Old idea.

Guest's picture

Really? Never seen this before - I think it rocks! Well they look kinda creepy - but ain`t it more gamy than if it were Disney-Style?

Imwrittenwith-c-and-ai's picture
80 pencils

Thanks - yeah. We thought of "Disney-Style" as you called it briefly - but than we all suddenly got distracted by our jawbones snapping due to yawning.

Guest's picture

Nice - but what did the copywriter do? ;-)

Imwrittenwith-c-and-ai's picture
80 pencils

No comment. ;-)

Well if you must know, brought client, photographer, 3D-artist and idea on that one.

Guest's picture

This is just pure shit, fact. Why put a wig on a bug and talk about precision scissors?

Imwrittenwith-c-and-ai's picture
80 pencils

Hmm- we kind of expected that point of view. Well the original idea was with a housefly where you cut all the bristles away except the ones on the head, but that just looked too ugly really. ;-) We favored the portrait-like style then. Found that just more visually appealing.
That was the one "Looks over realism"-decision here.
And with a bit of imagination you can think about those "wigs" (if you still want to see them as such) having to be cut too, can`t you? But thanks for the refreshing honesty, dear guest! :-)

pardzy's picture
16 pencils

good picture good c g

BrettHeart's picture
136 pencils

hmmm... i like it! ;-)


capywriter's picture
5509 pencils

I have a problem with the fact none of these insects actually have some kind of hair on their little heads. There's nothing to cut.
Instead if you would have thought further, you could have chosen a bumble bee. They are completely covered with 'hair' and look much cuter as well and not repulsive at all.

Imwrittenwith-c-and-ai's picture
80 pencils

Hi! As I wrote two entries ago, bumble bees or houseflies were actually my first idea.
But whoa these things look bad-ass with their huge fangs, those bumble bees! Ever seen one close-up? Gave me nightmares!
Well this here is fantasy, of course. But we all really liked the looks far better. Well, tastes are different, aren`t they? :-)

Guest's picture

take a look of ARCHIMBOLDO paints

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