To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa

December 2007


cp's picture
354 pencils

get your ass in shape this Christmas!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Wow, you sure know how to explain an idea to the rest of us...

copycomoelcopi's picture
822 pencils

but that ass looks fine for me!

gibshellenberger's picture
157 pencils

yeah, that ass is already in couldn't find an out-of-shape ass?

ellehcimeo's picture
3516 pencils

No ass looks good pressed up agains the glass of a photocopier. Personally, I would have liked to have seen a giant squashed as. Big old floppy one! LOL

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

"I really don't mind my gigantic flabby ass hanging out of the bikini on the beach. But when it comes to an office Christmas party, THAT'S when I get serious!"

Rog's picture
6082 pencils

Mmmmwah! Mwah! Mwah! Mwah! :D

>>>> That's not an butt. THIS is an butt.

>>>> That's not an ad. THIS is an ad.

jigouri's picture
10 pencils

"Rog"er that!

☁ ☁ ☁ Everything you can imagine is real ✌

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