Ambi Pur Toilet Gel: Eau De Toilette, Hero
Now that's an eau de toilette
Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave,
Account Services: Vanessa Long, Claire Manning
Client: Sara Lee
Marketing Manager: Karen Gerard
Brand Manager: Anthony Fotoulis
Published: September 2009
Comments
LOL!
I think this works well in grey scale
Brilliant!
Nice idea, but not a good message.
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http://sexinads.tumblr.com
2 options: you are either way an account or a failed creative who doesn't appreciate good work from other creative teams.
disgusting Campaign ! am sorry !
impossible is nothing !
Mad props to the client for having an awesome sense of humor and not taking themselves so seriously.
I have seen similar campaigns in the past where they spoofed the cliched fragrance/perfume advertising. But I still like these a lot. Sure, it's a borrowed interest, but the concept relies heavily on it. It also has a very clear message and beautiful art direction. If you can't look at this campaign in a humorous light and feel the need to nitpick and be negative about it, I suggest an enema for your brain.
Well spoken JPL! Remember the ad for Stella Artois (reassuringly expensive) with the naked guy holding a bottle of SA? Heading: "Poor homme". That's humor in the same category. Maybe this one is even better.
Much appreciated!
The Client
Like it a lot. Simple and nice!
Nice work.
C'mon mikeelrapido "not a good message" how? It's a perfumed toilet cleaner. What more do you want?.
the guys head looks like its been stuck onto another body.
great! this definiteley ads up to the tvc. awsome campaign and brilliant idea.
hahahahahahahaahha!!!!!!!!
is guy trying to force her :)
because in other ads she seems agreed
pretty humors campaign
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~ Quite obviously, I have gathered no moss ! ~
brilliant print campaign for that special kind of product ! thumbs up !
one should not take life so seriously - as one will not come out of it alive.
indeed. just one question why do you think that only when we are 50+ we are cleaning toilets? does it mean when you clean you leave your youth behind... ?!
It probably would not have worked as well with a hot cleaning woman. It's much funnier like this.
Good ad by the way. Fresh.
makes you clean toilets again... can we ask for another model ?
hahahahahaha omg this made my day... fantastic
::: kbaudelaire
it definitely helps to make a non unique product in a low involvement category more unique. Through their differentiated communication in that particular category. If one can't differentiate by benefit (nearly every toilet clener is cented), differentiate the communication and thus highlighting the benefit! Lene_R_Online
I've seen these on other blogs recently and really like them. Great, funny work.
Gold
humour advertisemnt
Great campaign !!
This is absolutely fantastic. Great sense of humor and makes you think. Art direction is excellent.
very very funny, great stuff
love it!
woow.. i love it ... great idea
Difficult but now possible to get rid of an assproduct.
Great concept. It's been thought of and tried before but never executed as well. Great job to Jay Grey.
- Ninja Monkey