Now that's an eau de toilette
Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave,
Account Services: Vanessa Long, Claire Manning
Client: Sara Lee
Marketing Manager: Karen Gerard
Brand Manager: Anthony Fotoulis
Published: September 2009
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Comments
Perfect for my blog. But is it good ad? That ad shows women that cleans as old and ugly...
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http://sexinads.tumblr.com
ah stop crying over details, it's hilarious.
The representation of the cleaning lady is derived from reality.
A hot cleaning lady would not convey the same msg anw.
The ad is very funny and the punch line even better...
Nice Work
The casting is perfect! : )
hehe
nice idea. but it's still one idea done three times. not a true campaign.
A bit like perfume ads really.
for a difficult category that is top.
brilliant print campaign for that special kind of product ! thumbs up !
one should not take life so seriously - as one will not come out of it alive.
like the campaign idea, hate the model and the photography. well and the art direction. this could have been a killer campaign. nice miss
this campaign is rubbish. and way too much self publicity in the comments from (most probably) one of the creatives. hummmmmmm
i've been coming here for a couple of years now and you can always tell when someone 'bigs up' their own work. so transparent.
Mr or Mrs 18.53, If you have been coming here for years then why the hell do you still have a guest account?Hummmmmm?
If the ads are so rubbish then at least have the courage to say who you are and show us your ads that I'm sure are way better.
This is a fine campaign for a generally low interest category. It's fun, fresh and gets the idea across perfectly.
I like it. It makes me chuckle.
A little defensive are we, memetic? I didn't touch on a nerve did i? You wouldn't happen to be one of the creatives on this, would you? Whether you are or not, i don't see your name up there for everyone else to see. I find it slightly hypocritical you hide behind the veil of 'Memetic'. For all anyone cares, you might as well be a 'guest'.
And looking deeper, you've only been a member for 1 day and 1 hour - at the time of reading this. Tool.
And BTY i don't have any ads. Never done any. I'm not a creative. Should i be to have a point of view?
the campaign is just perfect ... i love it ... good work guys
perfect. it's just that there're too many jokes on it. that london/paris/LAvatory is too much i think.