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17 comments

ChuckNorris's picture
ChuckNorris
834 pencils

whoa! great...I'm gonna buy one of those and sell my lemon for a ridiculous amont of money! ¬¬

purplesimon's picture
purplesimon
475 pencils

Hmmmm. The original idea is quite novel. However, within a nano-second I spotted a flaw.

Unless Ambi Pur is so toxic - sorry, smelly - how can these people stealing the car
or applying graffiti or even the chap looking to buy a jalopy know that these vehicles even have an air freshner in them?

Not thought through. One of the two CDs should have picked that up - and if they'd not also been the creatives on this job they might have done exactly that.

djcool's picture
djcool
22 pencils

When buying a car, u get to look inside and check everything out. So, he must have smelt it while checking the car out.

Doing what I do best!

hovsep's picture
hovsep
33 pencils

If the added value of this car comes from Ambi Pur then I think Ambi Pur is pretty f***ing expensive.

Chris's picture
Chris
1987 pencils

Do you think this could work without line?

nish's picture
nish
96 pencils

What a tall, unbelievable promise, even by advertising standards.

mikelite's picture
mikelite
1031 pencils

i agree, complete & utter crap.

lara's picture
lara
114 pencils

probably nose work more than eyes..........r u telling me this

lara's picture
lara
114 pencils

definately would work more if it would read like " hypnotizing smell.........makes ur car more desirable"

act's picture
act
535 pencils

what is an expensive smell? and how convincing is it when the product itself looks so cheap.

fbasquiat's picture
fbasquiat
10 pencils

What a beautiful scam ad.

nemesis's picture
nemesis
761 pencils

How is this MY car, if its still in the car lot? I don't know. I don't find this campaign solid at all.

popdistortion's picture
popdistortion
1594 pencils

This ad is still fun. This was definitely the first execution they came up with. The other ones are just lame. This idea was flawed from the start because of the many reasons mentioned here already and it is not expandable. Sad actually, the art direction is quite good.

Quill's picture
Quill
4 pencils

i like it

Pila's picture
Pila
177 pencils

this ad has legs. the graffiti one , nah.

Pila

rushton's picture
rushton
17 pencils

I quite like this one. Simple, cheesy but fun. The other two are not as good though.

jonft's picture
jonft
264 pencils

Well done wankers!

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