Ambi Pur In Car: Bobbing Dog

Cures car smells.

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Director / Copywriter: Jay Furby, David White
Photographer: Gary Sheppard
Producer: Jusles Zuppacich
Retoucher: marcus@cave
Account Services: Claire Manning, Vanessa Long

29 comments

Juan Cabral's picture
Juan Cabral
709 pencils

Could someone, please, explain me the idea?

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And I am not the real Juan Cabral, guys. So sorry for that!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

it's one of those dogs with wobbly heads that people put in the car

apparently the car smells so bad he pulls his head in

Guest's picture
Guest

Do you know the dogs that move the head while the car is riding...?... This ad shows how this little funny dog get it's head inside because of the smell of the car... then, if your car smells that bad and your little funny dog hides it's head, you've got to use ambipur.-

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow thanks Jack & Guest! Speaking of a hidden message...

Klincz's picture
Klincz
6 pencils

At first I thought it is an anti-speeding campaign. The dog looks like he's scared more than disgusted.

Guest's picture
Guest

yeah fit right on that concept, or "When u drink don't drive"

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

its funny because he fart and i think he said ooooops :)

dthlb72's picture
dthlb72
545 pencils

yea... I think this more like the idea behind.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

hehehe funny!

dlue's picture
dlue
342 pencils

What does "not sticking your neck" out have to do with his nose?

cheers,
dlue

Guest's picture
Guest

and i thought it is an ad for car air-conditioner...

samee's picture
samee
124 pencils

hilarious!!

royschellekens's picture
royschellekens
390 pencils

I agree with Klincz. Was also the first thing i thought! The second thing was about a dog that actually wanted to be a turtle!

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silvi's picture
silvi
4172 pencils

Stop using dog´s car!!!!!

Guest's picture
Guest

doesn't work, he can still smell. fail.

Guest's picture
Guest

No usen más esos perritos por Diosssssss, están en millones de avisos, han salido con cuello ortopédico, ahora esconden la cabeza, salen solos, con familia, etc... no más.

Guest's picture
Guest

I think it's pretty bloody obvious what it's for.

Guest's picture
Guest

the most smart thing about this ad is LeeHarvey comment.

Guest's picture
Guest

i think you can create something better guys...

hagemony's picture
hagemony
335 pencils

i think you can create something better...

Guest's picture
Guest

i dont like the idea

Guest's picture
Guest

Jay, 1995 called, it wants its ad back.

rolling.stone's picture
rolling.stone
2740 pencils

averagely Ok idea

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ibeg2differ's picture
ibeg2differ
420 pencils

Yeah they should really stop using those erm whatever you call them...the dashboard toys...

Guest's picture
Guest

an ad works by joining the visual the line and the packshot together...if you don't get that you don't get advertising. when you join these three together in this ad it makes perfect communication...i like it.

Bob08's picture
Bob08
749 pencils

It seems frightened rather than nauseated.

skat4life1361's picture
skat4life1361
2 pencils

This is an ad for Ambi Pur vehicle air fresheners. It shows a bobble-head dog with his head in, showing that the car smells bad. This awakens a perception that the consumer’s car will smell much better than it currently does if they purchase an Ambi Pur air freshener.

I believe this ad serves its purpose. It delivers a very simple message, and causes the reader to reflect upon the smell of his/her vehicle. Since this is not something we always think of, it is a reminder that your car will smell better if you have an Ambi Pur air freshener in it. It provokes the audience to take action and purchase the product to gain the benefit of a great-smelling car.

One way this ad could be improved is by providing further information to the audience. If the company provided a website, the reader could find further information such as where to buy the product and the various scents offered.

DilipRevar's picture
DilipRevar
264 pencils

hahaha.. great

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