Ambi Pur: Garden

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou
Copywriter: Zhi Guo Zhou
Retouchers: Zhi Guo Zhou

20 comments

axelk's picture
axelk
286 pencils

pretty cool. it took me a bit but i got it. though i'm not sure i would like a house without windows. but that's just me

Have Heart's picture
Have Heart
922 pencils

Not a good approach to show the benefit. Would make more sense fpr lomh lasting light-bulbs. Not cool.

AANDREA's picture
AANDREA
53 pencils

Why 3????????????
Why 3?????????
Why 3??????????????

amsterdam73's picture
amsterdam73
374 pencils

Why even 1????

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Didn't we see this exact same idea for a security company recently.
I recall a front gate with a bricked up door,it feels very familiar.

www.jpmountford.com

Have Heart's picture
Have Heart
922 pencils

Yes, won a Cannes Lion.

Don Draper's picture
Don Draper
144 pencils

No, it's not the same idea. The exterior visual here only reminds us of that campaign, but the idea (attempting to be conveyed), is totally different. I hate these ads a lot. (and that's not the liquor talking.) This just goes to show you the fine line between Cannes greatness and lame crap.

alvinpck's picture
alvinpck
1467 pencils

And a campaign by Ikea, and a domestic violence, posted recently.

...
http://alvinpck.deviantart.com/

Wordnerd's picture
Wordnerd
6662 pencils

I'm lost.. what does that thing do?

Kateter's picture
Kateter
2029 pencils

it's air-freshener. supposedly so good that you don't need windows to get a better air.

yeah, pretty lame.

Wordnerd's picture
Wordnerd
6662 pencils

that's the thought behind this?? "You have a beautiful garden, but you don't need WINDOWS anymore cause you can as well SMELL the same if you stick this crap in your socket"?! oh god..

jazarah's picture
jazarah
1262 pencils

reminded me of the public interest campaign for forced marriages in Switzerland, the visual featured houses without windows.

amsterdam73's picture
amsterdam73
374 pencils

Me too, but i also read that an idea like this won in Cannes... (see 3 posts above)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

jazarah! What's with the verbal hemorrhage all of a sudden?
I didn't know you could write past two words!! ; D

Morten's picture
Morten
7 pencils

It`s not often I see an ad and don`t get it. But congrats, you got me!
And thanks to those who explained it. This is too far away from the product. It has NO relevance to an air freshner. When you bricked up windows, the first thing you think is probably something about the view or security? Windows gone missing has no relevance to smell?!?

Rekker's picture
Rekker
123 pencils

doesn't work for me either
a lot of "déjà vu" feeling for me.

Sa

monicamexico's picture
monicamexico
830 pencils

Nah. Isn't working for me.

advertising ninja's picture
advertising ninja
589 pencils

i thought its a bug repellent.. against mosquitos or somethin. maybe it should be super crappy houses, or some place smelly like a lockerroom, where you definitely would open a door or window.. but then there is airvents for that.. hard.

Sally_Bison's picture
Sally_Bison
82 pencils

that is so boring i think ill wet myself.

inkfromthepen's picture
inkfromthepen
147 pencils

Nice art direction but the concept is weak. You'll live in darkness with no natural light but at least your air will be fresh?? Strange promise. Don't like these.

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