Ambi Pur: Garden

Ambi Pur: Garden

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao
Copywriter: Zhi Guo Zhou
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Via: I believe in adv

Your rating: None Average: 4.1 (20 votes)

Comments

Submitted by axelk on Tue, 2008-02-12 03:38.

pretty cool. it took me a bit but i got it. though i'm not sure i would like a house without windows. but that's just me
http://canofthought.blogspot.com

Submitted by Have Heart on Tue, 2008-02-12 04:19.

Not a good approach to show the benefit. Would make more sense fpr lomh lasting light-bulbs. Not cool.

Submitted by AANDREA on Tue, 2008-02-12 04:34.

Why 3????????????
Why 3?????????
Why 3??????????????

Submitted by amsterdam73 on Tue, 2008-02-12 08:13.

Why even 1????

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Tue, 2008-02-12 04:53.

Didn't we see this exact same idea for a security company recently.
I recall a front gate with a bricked up door,it feels very familiar.

www.jpmountford.com

Submitted by Have Heart on Tue, 2008-02-12 04:55.

Yes, won a Cannes Lion.

Don Draper's picture
Submitted by Don Draper on Tue, 2008-02-12 09:42.

No, it's not the same idea. The exterior visual here only reminds us of that campaign, but the idea (attempting to be conveyed), is totally different. I hate these ads a lot. (and that's not the liquor talking.) This just goes to show you the fine line between Cannes greatness and lame crap.

alvinpck's picture
Submitted by alvinpck on Wed, 2008-02-13 01:17.

And a campaign by Ikea, and a domestic violence, posted recently.

...
http://alvinpck.deviantart.com/

Submitted by Wordnerd on Tue, 2008-02-12 06:17.

I'm lost.. what does that thing do?

Submitted by Kateter on Tue, 2008-02-12 07:43.

it's air-freshener. supposedly so good that you don't need windows to get a better air.

yeah, pretty lame.

Submitted by Wordnerd on Tue, 2008-02-12 08:17.

that's the thought behind this?? "You have a beautiful garden, but you don't need WINDOWS anymore cause you can as well SMELL the same if you stick this crap in your socket"?! oh god..

jazarah's picture
Submitted by jazarah on Tue, 2008-02-12 08:13.

reminded me of the public interest campaign for forced marriages in Switzerland, the visual featured houses without windows.

http://jazarah.net/blog/

Submitted by amsterdam73 on Tue, 2008-02-12 08:15.

Me too, but i also read that an idea like this won in Cannes... (see 3 posts above)

Submitted by Jet Propulsion Lab on Tue, 2008-02-12 15:15.

jazarah! What's with the verbal hemorrhage all of a sudden?
I didn't know you could write past two words!! ; D

Submitted by Morten on Tue, 2008-02-12 10:04.

It`s not often I see an ad and don`t get it. But congrats, you got me!
And thanks to those who explained it. This is too far away from the product. It has NO relevance to an air freshner. When you bricked up windows, the first thing you think is probably something about the view or security? Windows gone missing has no relevance to smell?!?

Rekker's picture
Submitted by Rekker on Tue, 2008-02-12 10:55.

doesn't work for me either
a lot of "déjà vu" feeling for me.

Say no more...

Submitted by monicamexico on Tue, 2008-02-12 12:09.

Nah. Isn't working for me.

advertising ninja's picture
Submitted by advertising ninja on Tue, 2008-02-12 12:27.

i thought its a bug repellent.. against mosquitos or somethin. maybe it should be super crappy houses, or some place smelly like a lockerroom, where you definitely would open a door or window.. but then there is airvents for that.. hard.

Submitted by Sally_Bison on Tue, 2008-02-12 12:29.

that is so boring i think ill wet myself.

Submitted by inkfromthepen on Wed, 2008-02-13 10:16.

Nice art direction but the concept is weak. You'll live in darkness with no natural light but at least your air will be fresh?? Strange promise. Don't like these.