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Eau De Toilette, Hero

Agency: 
Published/Aired: 
September 2009
Description: 


Advertising Agency:

Creative Director:

Art Directors / Copywriters:

Photographer:

Retoucher: ,

Account Services: Vanessa Long, Claire Manning

Client: Sara Lee

Marketing Manager: Karen Gerard

Brand Manager: Anthony Fotoulis

Published: September 2009

Comments (34)

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Highest Rated

Guest's picture
Guest

i love it

LeeHarvey's picture
LeeHarvey
Activity Score 3045

LOL!

Guest's picture
Guest

I think this works well in grey scale

Guest's picture
Guest

Brilliant!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice idea, but not a good message.

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

Guest's picture
Guest

2 options: you are either way an account or a failed creative who doesn't appreciate good work from other creative teams.

Mosaddaq's picture
Mosaddaq
Activity Score 71

disgusting Campaign ! am sorry !

impossible is nothing !

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Mad props to the client for having an awesome sense of humor and not taking themselves so seriously.

I have seen similar campaigns in the past where they spoofed the cliched fragrance/perfume advertising. But I still like these a lot. Sure, it's a borrowed interest, but the concept relies heavily on it. It also has a very clear message and beautiful art direction. If you can't look at this campaign in a humorous light and feel the need to nitpick and be negative about it, I suggest an enema for your brain.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well spoken JPL! Remember the ad for Stella Artois (reassuringly expensive) with the naked guy holding a bottle of SA? Heading: "Poor homme". That's humor in the same category. Maybe this one is even better.

Guest's picture
Guest

Much appreciated!

The Client

Guest's picture
Guest

Like it a lot. Simple and nice!

Guest's picture
Guest

Nice work.

Spikerama's picture
Spikerama
Activity Score 3

C'mon mikeelrapido "not a good message" how? It's a perfumed toilet cleaner. What more do you want?.

Guest's picture
Guest

the guys head looks like its been stuck onto another body.

Guest's picture
Guest

great! this definiteley ads up to the tvc. awsome campaign and brilliant idea.

Guest's picture
Guest

hahahahahahahaahha!!!!!!!!

rolling.stone's picture
rolling.stone
Activity Score 2741

is guy trying to force her :)

because in other ads she seems agreed

pretty humors campaign

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

slowrider's picture
slowrider
Activity Score 648

brilliant print campaign for that special kind of product ! thumbs up !

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

indeed. just one question why do you think that only when we are 50+ we are cleaning toilets? does it mean when you clean you leave your youth behind... ?!

Guest's picture
Guest

It probably would not have worked as well with a hot cleaning woman. It's much funnier like this.

Good ad by the way. Fresh.

Hadrons's picture
Hadrons
Activity Score 6017

makes you clean toilets again... can we ask for another model ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kbaudelaire's picture
kbaudelaire
Activity Score 54

hahahahahaha omg this made my day... fantastic

Guest's picture
Guest

it definitely helps to make a non unique product in a low involvement category more unique. Through their differentiated communication in that particular category. If one can't differentiate by benefit (nearly every toilet clener is cented), differentiate the communication and thus highlighting the benefit! Lene_R_Online

daniel ieraci's picture
daniel ieraci
Activity Score 333

I've seen these on other blogs recently and really like them. Great, funny work.

Guest's picture
Guest

Gold

Guest's picture
Guest

humour advertisemnt

Guest's picture
Guest

Great campaign !!

Guest's picture
Guest

This is absolutely fantastic. Great sense of humor and makes you think. Art direction is excellent.

opposite of u's picture
opposite of u
Activity Score 301

very very funny, great stuff

Guest's picture
Guest

love it!

Endlessway1's picture
Endlessway1
Activity Score 99

woow.. i love it ... great idea

Chopper's picture
Chopper
Activity Score 1015

Difficult but now possible to get rid of an assproduct.

Guest's picture
Guest

Great concept. It's been thought of and tried before but never executed as well. Great job to Jay Grey.
- Ninja Monkey

Guest's picture
Guest

I LUV it

Guest's picture
Guest

i love it

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