Ambi Pur: Absorbs Odours, Rose

Ambi Pur: Absorbs Odours, Rose
Average: 7 (33 votes)

Advertising Agency: Grey, Moscow, Russia
Creative Director: Eldar Gincharadze
Creative Group Heads: Alina Mironicheva, Julian Suetin
Art Director: Julian Suetin
Copywriters: Ildar Agapov, Irina Bykova, Irina Denisenko
Illustrator: Konstantin Portnoy
Published: March 2012

12 comments

talkingisfree's picture
2127 pencils
talkingisfree

Great and new idea. It's a shame that execution is so lame because with a better art direction this could be a grea campaign. No need the line though.

pierrelastname's picture
2629 pencils
pierrelastname

mmmm no.

chamindarathnayake's picture
381 pencils
chamindarathnayake

wow really nice..

Chaminda Rathnayake

Burov's picture
13 pencils
Burov

Great art-direction!

Tejónidas's picture
244 pencils
Tejónidas

really???

Medoed's picture
12 pencils
Medoed

Exellent!

saherwafai's picture
114 pencils
saherwafai

thumbs UP :)) really cool

10pencils's picture
138 pencils
10pencils

Great concept. I really think we should critique an ad holistically and not kill it based on copy or art. Yes, these play a functional role, but we should also appreciate the depth of thought...even if the art doesn't quite do justice to it. MHO.

ScratchdCanvas's picture
30 pencils
ScratchdCanvas

not original idea, but good direction, nice and clean..

http://adsoftheworld.com/media/print/kings_stella_rose

Design Central's picture
364 pencils
Design Central

Needs tuning up! but good anyway!

karruza's picture
296 pencils
karruza

Literal and to the point, fresh concept and great! tho the execution can be better.

MattSpencer's picture
23 pencils
MattSpencer

I think this would look great in print. I personally like the art direction, but would prefer that the line not be there as it takes away from the impact the picture itself makes. Otherwise, this is a really good piece.