Amazon Kindle: Book
Take only what you need.
Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro
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23 comments
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+1
I guess they say don't carry heavy books with you, just the essential (words only) with your e-book or what. I quite like this.
Other one is a bit hard to get, I'm not sure that one is totally logical.
i got that but: i think they are trying to say the content (words) has left the big book and is 'sucked' into that small e-book.
either the text or the visual - something is missing to get that.
The other one is supposed to be a comic book, sans the illustrations.
Okay but... a comic book without drawings? No way!
Awsome!
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same concept of the USE WHAT YOU NEED for the water consumption, done years ago...
Umm... like, I am a bookworm. And I... like, there's no way you can, like, read a book on a piece of a... like, "thingamabob".
Like, Books Rule! Period.
they showed me a picture & i laughed
dignity has never been photographed
"like... like... like." - tirthomitro
Hahaha
Looks like ass-crack?
Work done then, i rather take the kindle
http://www.flickr.com/photos/24034638@N03/
ok. nothing great.
Would have liked it better if they didn't show the product.
But i like the idea.
CG
When I first saw the thumbnail thought its for some anti-aging products ;-)) like the concept
withalltherespects
This is so not awesome; this campaign shows the "obvious"; something we already know (that Kindle is lightweight). Kindle has been around for several years. At this point, they should be touting other features or benefits (not just the slim size).
Bull ad.
same idea with highlight pen?
no?
Actually is quite nice (once you get it!) maybe a little something more in the execution would've been clearer, huh?! I dont know... n_n
I've got the idea this concept isn't finished yet. Wouldn't it be better to show the book more on a background or something? Or.. just the book on a table?
Dunno, doesn't feel finished.
Client's first thought
Okay i get it but what is with the black shadow, it is really distracting. Overall all its just an okay idea
awful black shadow!
I prefer their real ads.
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