Amazon Kindle: Book

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro

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23 comments

Wordnerd's picture
Wordnerd
6662 pencils

?

simiot's picture
simiot
854 pencils

+1

Dzsoi's picture
Dzsoi
5626 pencils

I guess they say don't carry heavy books with you, just the essential (words only) with your e-book or what. I quite like this.
Other one is a bit hard to get, I'm not sure that one is totally logical.

Wordnerd's picture
Wordnerd
6662 pencils

i got that but: i think they are trying to say the content (words) has left the big book and is 'sucked' into that small e-book.
either the text or the visual - something is missing to get that.

atb2005's picture
atb2005
13567 pencils

The other one is supposed to be a comic book, sans the illustrations.

Dzsoi's picture
Dzsoi
5626 pencils

Okay but... a comic book without drawings? No way!

mikeelrapido's picture
mikeelrapido
1929 pencils

Awsome!

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stitchy's picture
stitchy
779 pencils

same concept of the USE WHAT YOU NEED for the water consumption, done years ago...

tirthomitro's picture
tirthomitro
2740 pencils

Umm... like, I am a bookworm. And I... like, there's no way you can, like, read a book on a piece of a... like, "thingamabob".
Like, Books Rule! Period.

they showed me a picture & i laughed
dignity has never been photographed

pepsiice's picture
pepsiice
253 pencils

"like... like... like." - tirthomitro

franktrana's picture
franktrana
99 pencils

Hahaha
Looks like ass-crack?
Work done then, i rather take the kindle

bobby666's picture
bobby666
1460 pencils

ok. nothing great.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Would have liked it better if they didn't show the product.
But i like the idea.

CG

Adaddicted's picture
Adaddicted
3435 pencils

When I first saw the thumbnail thought its for some anti-aging products ;-)) like the concept

withalltherespects

atb2005's picture
atb2005
13567 pencils

This is so not awesome; this campaign shows the "obvious"; something we already know (that Kindle is lightweight). Kindle has been around for several years. At this point, they should be touting other features or benefits (not just the slim size).

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Bull ad.

thaistylez's picture
thaistylez
224 pencils

same idea with highlight pen?

no?

CUTIEPIE's picture
CUTIEPIE
347 pencils

Actually is quite nice (once you get it!) maybe a little something more in the execution would've been clearer, huh?! I dont know... n_n

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I've got the idea this concept isn't finished yet. Wouldn't it be better to show the book more on a background or something? Or.. just the book on a table?

Dunno, doesn't feel finished.

perromalo's picture
perromalo
429 pencils

Client's first thought

whatthe's picture
whatthe
21 pencils

Okay i get it but what is with the black shadow, it is really distracting. Overall all its just an okay idea

kimi yancek's picture
kimi yancek
26 pencils

awful black shadow!

brandingworthspreading's picture
brandingworthsp...
648 pencils

I prefer their real ads.

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