AMAM - Association of Women Against Genital Mutilation: Plastic doll, 2
More than 140 million women in the world are condemned to feel nothing.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Director: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographers: Corbis, Carles Nin, Eduardo Colesi
Post Production: Albert Fornos
Published: March 2008
7 Comments
I like it.
Good job guys.
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(the art is amazing)
Great work. One complaint though. The doll's left arm looks disproportionate in relation to the right.
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Hmmm....no burquas present in any of the ads. Because, as everyone knows, most victims of genital mutilation are...Chinese. Right? These ads have no courage.
"Hmmm....no burquas present in any of the ads. Because, as everyone knows, most victims of genital mutilation are...Chinese. Right? These ads have no courage."
Right on the money.
Ridiculous. This problem is an epidemic in African Muslim countries, affecting more than *three-quarters* of the female population in Egypt, Sudan, Ethiopia, Mali, and Somalia, and they show a picture of a woman in... Southeastern China? Where it's unheard of? Are you kidding me? Unreal.
It is estimated that between 100-140 million girls and women worldwide have undergone female genital mutilation (FGM). At the current rates of population increase and with the slow decline in these procedures, it is estimated that each year a further 2 million girls are at risk from the practice. Most of the women and girls affected live in 28 African countries, and a few in the Middle East and Asia. They are also increasingly found in Europe, Australia, New Zealand, Canada and the United States of America, mostly among immigrants from countries where FGM is the tradition. this is a global campaign.
Yes, the victims of this practice are found wherever Muslims live.