AMAM - Association of Women Against Genital Mutilation: Plastic doll, 1
More than 140 million women in the world are condemned to feel nothing.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Director: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographers: Corbis, Carles Nin, Eduardo Colesi
Post Production: Albert Fornos
Published: March 2008
Comments
Hey, this is the campaign that got gold medal on FIAP, last week!
Amazing, very strong visual concept for a real probleam! Congratulations!!!
what a campaign. really strong concept!!!
your work is your identity.
http://harshikcreations.blogspot.com/
gr8 concept...gr8 work
Ok, quite wise but... Why using the same background in all 3 executions? The ads feature women from different races so shouldn't the background portray the same idea?
We are all ignorants, but we don't all ignore the same things...
"We are all ignorants, but we don't all ignore the same things..."
Really great job.
The plastic doll hasn't been use before ?
I don't really remember for what campaign, but probably for same reasons.
Sorry, don't have links, but i'm quite sure.
Well, the idea is still strong and shocking, so it works.
good idea with a strong punch
Replying to GONZOHJ: The executions are perfect. It´s a similar background in the 3 executions because GENITAL MUTILATION use to be done in women who lives in COUNTRYSIDE.
Congratulations!!!
crap.
Byte!
Very nicely done.
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www.storytellerscreative.com
Fantastic.
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