AMAM - Association of Women Against Genital Mutilation: Plastic doll, 1

More than 140 million women in the world are condemned to feel nothing.

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Director: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographers: Corbis, Carles Nin, Eduardo Colesi
Post Production: Albert Fornos
Published: March 2008

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12 comments

mj27's picture
mj27
15 pencils

Hey, this is the campaign that got gold medal on FIAP, last week!

Amazing, very strong visual concept for a real probleam! Congratulations!!!

khalsain's picture
khalsain
244 pencils

gr8 concept...gr8 work

gonzohj's picture
gonzohj
103 pencils

Ok, quite wise but... Why using the same background in all 3 executions? The ads feature women from different races so shouldn't the background portray the same idea?

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Vicomte's picture
Vicomte
287 pencils

Really great job.

Y.A's picture
Y.A
16 pencils

The plastic doll hasn't been use before ?
I don't really remember for what campaign, but probably for same reasons.
Sorry, don't have links, but i'm quite sure.
Well, the idea is still strong and shocking, so it works.

Wordnerd's picture
Wordnerd
6662 pencils

good idea with a strong punch

mj27's picture
mj27
15 pencils

Replying to GONZOHJ: The executions are perfect. It´s a similar background in the 3 executions because GENITAL MUTILATION use to be done in women who lives in COUNTRYSIDE.

Malala's picture
Malala
295 pencils

Congratulations!!!

Byte's picture
Byte
325 pencils

crap.

Byte!

STRTLRS's picture
STRTLRS
1607 pencils

Very nicely done.

---------------
I think, therefore... yeah.

KerryChild's picture
KerryChild
183 pencils

Fantastic.

afornos's picture
afornos
8 pencils

Me alegro de que os guste. :D
Un saludo a todos.

I am glad you like it.
Greeting

http://www.albertfornos.com

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