Amadeu Antonio Stiftung: The swastika house

Don't look away!
Right-wing violence in your neighbourhood.
Engage with a donation:
Deutsche Bank Bensheim
BLZ 50970004, KONTO 030331300
Amadeu Antonio Stiftung

Advertising Agency: Ogilvy & Mather Advertising GmbH, Düsseldorf, Germany
Creative Directors: Bernd Grellmann, Rob Brünig
Art Director: Lars Ecker
Copywriter: Einar Armbruster
Illustrator: Stephan Rürup
Art Buying: Stefanie Göbel
Account Management: Katja Berghoff, Maximilian Hausmann
Published: December 2010

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18 comments

Wordnerd's picture
Wordnerd
6662 pencils

Oh boy... it took me 1 Minute plus reading the Titel and look again to get this.
And man, this is shallow.

CuriousPencil's picture
CuriousPencil
4227 pencils

Literally "Rightwing violence begins nearby". It's probably because it's Germany, but this exhorting people to spy on their neighbours sends a chill down my spine. It's not just because the execution is a step sideways from Neighbourhood Watch, it's also the sneaky approach that's being shown, and the fact that 'Rightwing violence' could so easily be switched for any other type of 'antisocial behaviour'.

This ad fails for me because it shows a domestic scene, with people checking each other out to see if they're Rightwing. Anyone? It just shouts to me that the people here are being asked to monitor what goes on inside their neighbour's houses, not on the streets, where RWV isn't hiding, it's kicking the faces of the minorities. I don't get this, and I don't think the agency did either.

lecker's picture
lecker
18 pencils

Ok, you don't get it! So, start again: Don't look away. Perhaps you'll discover it.

Lars Ecker

Guest's picture
Guest

It took me quite long - but finally: I made it.
Really brilliant.

Guest's picture
Guest

BECAUSE it took you so long is precisely why it's NOT brilliant. However, I sense that people in Germany may have a different subconscious inclination for recognizing these types of symbols rapidly, so it may have worked quite well there visually.

Not really happy with the overall concept though.

CuriousPencil's picture
CuriousPencil
4227 pencils

Oooohhh just read the title of the piece. And seen the sign. I'll have to take back some of my comments above.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ah, I red the title "Swastika house' so I kinda knew what to look for. It's a nice idea but too vague and takes up too much time.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I just saw the swastika, don't know why it took so long. It was hidden in plain view. I still don't really get it. Maybe I need to be European.

Guest's picture
Guest

Sorry. For the bad ad. But more for the people who suffered at the hands of the Nazis.

Guest's picture
Guest

I don't understand your problems? You don't like the idea. OK. But it is strongly against racism. And i think it's like real life, because the new racism is hidden behind a mask of normality.

Lazarus's picture
Lazarus
1490 pencils

Scheisse!

Guest's picture
Guest

great idea - like it! have been searching 2 min to find the key... as probably in real life.

Guest's picture
Guest

It needs time ... But if you got it, it's impressive!

Guest's picture
Guest

very bad!

Guest's picture
Guest

I got it immediately.

Guest's picture
Guest

Nice artwork.

Guest's picture
Guest

A very good job!

Guest's picture
Guest

Very nice. Love it!

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