Alzheimer's disease support center: Kiss

First kiss again and again and again.
Alzheimer. Rarely it's cute, most of the time it sucks.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Milan Perisic
Creative Coaching: Yaniv Mlinarski
New Business Manager: Milos Stankovic

August 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe, it's kinda funny but Alzheimer doesn't work like this. Reminds me of the joke that people with Alzheimer can always hide their own Easter eggs.

Shawali's picture
8442 pencils

This is wrong on so many levels...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

Humour works most of the time. But its royally abused/misused here.

gioborde's picture
1387 pencils

Wrong approach, this is not something people will appreciate nor will it reach an emotional level as to convince people to show their support. Its a joke, nothing more, nothing less. Bad!.


whatthefudge's picture
1266 pencils

Rarely these ads are cute, most of the time they suck.

Cesar Hector's picture
Cesar Hector
217 pencils

I wish someone could explain me, what's going wrong with McCann. This bunch of ads are so incredible poor and wrong that I'm starting to feel "beautifull".

Guest's picture

Very poor taste. Use your brain.

Guest's picture

I don't think they're trying to be funny at all. When you look at this it makes you feel sad, inciting the the intended emotional effect.

gioborde's picture
1387 pencils

No, it really doesn´t!


morse's picture
16987 pencils

Funny idea, interesting art, but I agree it's a little insensitive I guess.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

I don't think it's bad. People are used to the "heavy" approach in the advertising in these kind of subjects. This is different approach, that's all. Maybe too cruel, but funny and attention grabbing.

CuriousPencil's picture
4225 pencils

I like the headline. The payoff is too sloppy. If you're really going for an audience whose definition of a shitty day is 'it sucks' then at least go with "It's rarely cute. It mostly sucks", to tidy it up.

Though that's inadvisable since 'sucking' and kissing is another diversion for the brain.

I have to say that although it's not an offensive ad, it is.... forgettable.

Sdb's picture
1362 pencils

Like it

shah wali jan's picture
shah wali jan
257 pencils

Funny idea but i agree

manumartin5's picture
1196 pencils

It may work for something else except that disease.!!!

MidasTouch's picture
1024 pencils

I like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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