Alzheimer Foundation: Knitting

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Firat Yildiz
Seniro Art Director: Çaglar Cengiz
Copywriter: Pinar Cingöz
Account Manager: Isil Uygur
Photography: Bogaç & Semih / Rpresenter

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15 comments

Grrrr's picture
Grrrr
1951 pencils

I hate to admit that's a good insight. I am not sure about the clinical art-direction, though.

andylefty's picture
andylefty
4533 pencils

Makes light of something serious and distressing. Not sure. It obviously communicates.

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

Black Hour's picture
Black Hour
368 pencils

Not the type of "funny" you want to see when talking about Alzheimer

ankitadv's picture
ankitadv
826 pencils

awesome good print ad

Sabbir.vai's picture
Sabbir.vai
43 pencils

Okay. This seems like a pretty well directed ad. But I fail to see the core idea behind this. Can anyone please enlighten up a bit?

vai

Klara K.'s picture
Klara K.
2695 pencils

I think this kind of "humor" works in here.

kleenex's picture
kleenex
26978 pencils

Bot really seeing it.

cvchitale's picture
cvchitale
1238 pencils

badhiya.....bahaut badhiyaa....

stickynotes's picture
stickynotes
1058 pencils

this kind of humor isn't helping alzheimer patients. it rather makes fun about them, then bringing a fresh insight on that topic.
idea and copy are weak.

Milan Solanki's picture
Milan Solanki
986 pencils

it sucks,

bate_palmas's picture
bate_palmas
1479 pencils

Ha ha i think it's funny. INsensitive maybe

Roger Keynes's picture
Roger Keynes
5498 pencils

Shallow thinking, strategically and creatively.

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

The Mad Adder's picture
The Mad Adder
212 pencils

I dig it

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